Vice President, Segment Marketing, Wealth Intermediaries
About The Position
At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We're seeking a future team member for the role of Client Segment Marketing, Vice President, Wealth Intermediaries to join our Global Client Marketing team. This role is located in New York NY and Pittsburgh PA. In this role, you'll make an impact in the following ways:
Requirements
- 5-10 years of B2B marketing experience, preferably in financial services or a related industry.
- Proven experience developing and executing marketing strategies for defined client segments.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences.
- Highly analytical mindset with attention to key metrics and ability to run experiments and continuous testing to optimize performance.
- Experience in motivating teams while collaborating in a matrixed organization.
Responsibilities
- Develop a deep understanding of the assigned client segment(s), including their needs, pain points, and decision-making behaviors.
- Create and execute segment-specific go-to-market strategies aligned with business goals and revenue targets.
- Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities.
- Design and execute multi-channel marketing campaigns, including digital, events, email, and account-based marketing (ABM).
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Securities, Commodity Contracts, and Other Financial Investments and Related Activities
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
