Vice President, Retail & Merchandising

AMB Group, LLC • Atlanta, GA

20h • Onsite

About The Position

The Vice President, Retail will serve as the senior leader overseeing all multi-channel retail operations across the Atlanta Falcons, Atlanta United, the new Atlanta NWSL club, Mercedes-Benz Stadium, and AMBSE special projects. This role owns the complete retail journey—strategic direction, P&L, product vision, operational execution, and team leadership—while shaping a fan-first, data-driven retail ecosystem. Reporting to the Chief Marketing Officer, the VP, Retail leads all aspects of AMBSE’s retail business. This executive sets long-term retail strategy, owns the P&L, drives product innovation, manages licensing and vendor partnerships, oversees all physical retail operations, and ensures seamless omnichannel integration. The VP will build and scale a high-performing team and establish the processes, standards, and technologies needed to elevate performance, profitability, and fan connection across every retail touchpoint. Key Challenges & First-Year Deliverables Operational Excellence: Strengthen buying, inventory, and retail operations New Team Launch: Launch a merchandise strategy for the Atlanta NWSL team Margin Improvement: Improve margins through pricing, supply chain optimization, and assortment strategy Innovation & Growth: Increase custom collections and drive at least 15% growth in units sold

Requirements

• 10+ years of experience leading multi-channel retail organizations with P&L accountability
• Experience within professional sports retail or a comparable environment
• Experience with large-scale consumer brands (e.g., Nike, Adidas, Fanatics, Nordstrom, Lululemon)
• Strong understanding of the Atlanta market and consumer landscape
• Deep expertise in merchandising, assortment planning, and inventory management
• Experience managing vendor partnerships and third-party relationships
• Proven track record leading large, diverse teams in complex retail environments
• Bachelor’s degree required; MBA preferred

Responsibilities

• Strategic Leadership & P&L Ownership Drive top-line revenue growth and margin expansion across all physical retail channels, holding full P&L accountability for the in-venue business Redefine AMBSE’s overall retail strategy, prioritizing fan experience and revenue growth
• Product Lifecycle Ownership Own the full product lifecycle: assortment planning, forecasting, buying, design direction, pricing, and distribution Develop compelling merchandise that blends team identity (Falcons, United, NWSL) with leading retail trends Elevate women’s and youth offerings, expand custom collections, and pursue local collaborations
• Licensing, Partnerships & Wholesale Oversee licensing, vendor agreements, wholesale programs, and league relationships Serve as the primary liaison with AMBSE’s third-party eCommerce partner (Fanatics), ensuring seamless inventory integration, coordinated product launches, and a cohesive omnichannel experience
• Physical Operations Management Oversee operations across all physical retail locations, including the flagship stadium store, concourse kiosks, and future retail concepts Ensure operational excellence, strong visual merchandising standards, and an elevated fan experience
• Inventory & Supply Chain Management Implement inventory and supply chain strategies to optimize stock flow, minimize shrinkage, and maximize availability during high-demand events Manage inventory needs related to roster moves, playoffs, and special events
• Technology Leadership Leverage technology to drive sales and streamline operations (e.g., RFID, mobile POS, app-based promotions) Evaluate and implement new retail technologies to enhance fan experience and operational efficiency
• Team Leadership & Development Lead a team of full-time managers and part-time/seasonal associates Foster a culture of accountability, creativity, and service excellence Oversee onboarding, training, and development
• Cross-Functional Collaboration & Representation Partner across Marketing, Finance, Stadium Operations, and Team leadership to align retail strategy with business objectives Support marketing campaigns that drive product awareness and sell-through Represent AMBSE with external partners, licensees, and league stakeholders
• Strategic Planning & Market Analysis Analyze market trends, consumer insights, and competitive landscape to inform product and retail strategy

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 101-250 employees