Vice President, Product Marketing
About The Position
THE WORK: Are you an experienced and entrepreneurial product marketing leader looking to make your mark in a groundbreaking industry? If so, we want you to join our team at Ripple as our VP of Product Marketing. In this role, you'll drive Ripple's go-to-market strategy for our enterprise product suite. Working closely with product management, sales, corporate marketing, and business development leaders, you'll develop strategies for which customers, use cases, and geographies Ripple targets for adoption. You lead by example, serving as Ripple’s customer expert, and thrive on collaborating with and encouraging those around you. This role is based in Ripple’s corporate headquarters in San Francisco and will report to the Senior Vice President of Product. WHAT YOU’LL DO: Develop and implement a comprehensive product marketing strategy that aligns with company goals and drives product adoption and increased revenue. Lead the development of product positioning, messaging, and value propositions that resonate with target segments and differentiate our products in the market. Partner with Product Management to understand product roadmaps, market opportunities, and customer needs, ensuring alignment of go-to-market strategies with product development. Lead the global product marketing team in go-to-market planning and execution for new product launches, ensuring cross-functional alignment with Sales, Product Management, and Customer Success teams. Develop market insight strategy and plans to inform product strategy, positioning, and pricing. Monitor and analyze key performance metrics to assess the efficiency of marketing campaigns and strategies, making data-driven adjustments as needed. Grow a seasoned product marketing team, encouraging a culture of collaboration, innovation, and continuous learning.
Requirements
- 15+ years of experience in product marketing in FinTech or financial services, with a strong emphasis on enterprise marketing and leadership.
- Demonstrated passion for payments, blockchain, and digital assets.
- Proven ability to influence and lead cross-functional teams effectively.
- Exceptional skills in simplifying complex concepts into compelling messaging and differentiated positioning.
- Strong capability in identifying and developing engaging story angles for effective communication.
- Excellent verbal and written communication skills, with a keen eye for detail and a strong dedication to excellence.
Responsibilities
- Develop and implement a comprehensive product marketing strategy that aligns with company goals and drives product adoption and increased revenue.
- Lead the development of product positioning, messaging, and value propositions that resonate with target segments and differentiate our products in the market.
- Partner with Product Management to understand product roadmaps, market opportunities, and customer needs, ensuring alignment of go-to-market strategies with product development.
- Lead the global product marketing team in go-to-market planning and execution for new product launches, ensuring cross-functional alignment with Sales, Product Management, and Customer Success teams.
- Develop market insight strategy and plans to inform product strategy, positioning, and pricing.
- Monitor and analyze key performance metrics to assess the efficiency of marketing campaigns and strategies, making data-driven adjustments as needed.
- Grow a seasoned product marketing team, encouraging a culture of collaboration, innovation, and continuous learning.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
