Vice President, Product Development

Sentara HealthVirginia Beach, VA
3dHybrid

About The Position

Overview: The VP, Product Development is a senior executive role that sits at the helm of an organization's product development initiatives. This customer centric and strategic leader is responsible for steering the vision, design, and execution of products that align with the company's goals and market demands. Lead consumer healthcare product development, with emphasis on health plan (HP) products. Successful candidate skillset: P&L‑minded product owner who approaches Health Plan and Provider products like a business line—prioritizing value, margin, and market fit. Operator and builder who can stand up structure, processes, and governance. Strategic innovator who can “break the mold” in care delivery and go‑to‑market—e.g., concierge or stand‑alone care delivery offerings—where it improves outcomes and growth. Connector across clinical, network, operations, finance, sales, and compliance to ensure products are viable, differentiated, and scalable. Coach and calibrator of a product team that will sit under this role, creating clarity in roles, prioritization, and decision rights. Deep, hands‑on Health Plan product experience (operations + development), including pricing, benefits design, network/IDN dynamics, medical cost management, and compliance/regulatory awareness. Autonomous innovator with executive presence; influences without formal authority across clinical, actuarial, network, and operations. Integrated Delivery Network experience with Health Insurance Plans and Providers

Requirements

  • 15+ years of progressive experience in product development, strategy, or innovation within healthcare, managed care, or related industries.
  • 10+ years of leadership experience managing multi-disciplinary teams (product, design, engineering).
  • Bachelor's Degree Required, Master's Degree Preferred in Engineering, Life Science, Computer Science, Business or Marketing
  • Deep, hands‑on Health Plan product experience (operations + development), including pricing, benefits design, network/IDN dynamics, medical cost management, and compliance/regulatory awareness.

Nice To Haves

  • Integrated Delivery Network experience with Health Insurance Plans and Providers

Benefits

  • Medical, Dental, Vision plans
  • Adoption, Fertility and Surrogacy Reimbursement up to $10,000
  • Paid Time Off and Sick Leave
  • Paid Parental & Family Caregiver Leave
  • Emergency Backup Care
  • Long-Term, Short-Term Disability, and Critical Illness plans
  • Life Insurance
  • 401k/403B with Employer Match
  • Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
  • Student Debt Pay Down – $10,000
  • Reimbursement for certifications and free access to complete CEUs and professional development
  • Pet Insurance
  • Legal Resources Plan
  • Colleagues have the opportunity to earn an annual discretionary bonus if established system and employee eligibility criteria is met.
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