Vice President, Private Event Sales

ASM Global•Legends, SC

3d•$200,000•Remote

About The Position

LEGENDS GLOBAL Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues. The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us! THE ROLE Legends is seeking a Vice President, Private Event Sales to lead and scale private event sales across its food & beverage and venue management partnerships nationwide. This executive will oversee a broad and diverse portfolio of premier private event spaces delivered through Legends’ hospitality operations and venue relationships. This is a senior enterprise leadership role focused on building the industry’s leading private events platform, connecting world-class venues, elevated culinary experiences, and a disciplined national sales organization. The role does not carry an individual sales quota; success is driven through strategy, leadership, systems, and influence, rather than direct selling. THE OPPORTUNITY This role represents a rare opportunity to: Build and lead the most compelling private events portfolio in live entertainment and hospitality Shape a national enterprise account strategy serving corporate, nonprofit, agency, and premium clients Define best-in-class standards for sales excellence, client experience, and operational integration Architect the technology and data infrastructure that enables scalable, predictable revenue growth Partner with senior leaders across Legends Global to elevate private events as a core growth engine

Requirements

Proven enterprise leadership experience in a multi-site, service-driven business
Exceptional emotional intelligence and ability to influence without direct authority
Strong executive presence and experience managing upward to senior leadership
Demonstrated success building platforms, operating models, and teams at scale
Strong commercial and financial acumen with a focus on sustainable growth
Experience leading or partnering on enterprise sales technology and CRM initiatives
Experience working in matrixed or partnership-based environments
Backgrounds may include hospitality, venues, live entertainment, managed services, or complex B2B services
Calm, steady, and thoughtful under pressure
Collaborative, inclusive, and decisive
Data-driven with strong judgment
Committed to excellence, integrity, and team development

Nice To Haves

Experience building national or enterprise account structures strongly preferred

Responsibilities

Enterprise Strategy & Platform Leadership Set the vision and strategy for private event sales across Legends Global
Position Legends as the market leader in premium private event experiences
Develop a scalable platform that supports both local market execution and national growth
National Enterprise Account Development Design and lead a national enterprise account structure to serve multi-market and repeat clients
Build strategic relationships with key corporate, nonprofit, and agency partners
Enable cross-venue selling and portfolio-wide client solutions
Organizational Leadership & Talent Development Lead a large, distributed sales organization through Directors and Regional Leaders
Build a strong leadership bench, succession plans, and consistent performance expectations
Foster a culture of accountability, professionalism, and collaboration
Operating Model, Governance & Performance Establish clear decision rights, pricing authority, and approval frameworks
Standardize KPIs, forecasting cadence, and performance management across venues
Ensure strong alignment between sales, operations, and food & beverage partners
Enterprise Technology, Data & Revenue Enablement Lead the development and adoption of enterprise sales technology platforms supporting private events
Partner with internal technology, analytics, and finance teams to improve pipeline visibility, forecasting accuracy, and account intelligence
Drive consistent CRM usage, data hygiene, and reporting across all venues
Leverage technology to enable national account management, client segmentation, and cross-portfolio insights
Cross-Functional & Executive Partnership Serve as the senior private events leader within Legends Global
Partner closely with executive leadership, venue General Managers, Operations, Finance, Legal, and Food & Beverage
Navigate complex, matrixed environments with high emotional intelligence and credibility
Innovation & Portfolio Development Champion innovation in private event programming, packaging, and space utilization
Partner with venue development and operations teams to influence the design of future private event spaces
Continuously raise the bar on client experience and venue differentiation