Vice President, Performance Marketing – Channels

NBCUniversal•Universal City, CA

6h•$190,000 - $245,000•Hybrid

About The Position

NBCUniversal is one of the world's leading media and entertainment companies, creating and distributing world-class content across film, television, streaming, theme parks, consumer products, and experiences. It owns and operates leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, Bravo, and Peacock, its premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation, committed to improving communities, fostering an inclusive culture, and attracting a diverse workforce. The Media Group at NBCU supports a collection of consumer-first brands like Peacock, NBC, and Bravo, emphasizing collaboration, innovation, and a culture of respect. Peacock is described as a dynamic streaming service with a fast-paced, high-performance team focused on technology, sports, news, TV, and movies, dedicated to connecting people through culture-defining entertainment. The company embraces diversity and inclusivity, striving to be customer-centric, data-driven, and innovative. The Vice President, Performance Marketing – Channels, will lead Paid Social, Programmatic, and Paid Search teams, developing strategy and executing tactics, leading an in-house team of performance marketing professionals, and delivering strong results for the Peacock business. This role is responsible for Social/Programmatic platform partnerships across Peacock and the broader Growth Marketing organization. This leader will set the strategy for how Performance Media channels drive incremental growth, oversee cross-channel testing and measurement, and serve as a senior thought partner to Growth Strategy, Media Analytics, Finance, and external platform partners. The position requires a multi-level perspective, from executive strategy to in-market decisioning, while coaching managers and shaping the long-term evolution of the Performance Marketing discipline. This is a critical role within the Growth organization, specifically the Performance Marketing team.

Requirements

12+ years of experience in Performance Marketing, with deep Paid Social expertise.
Deep platform expertise on major performance media channels such as Meta, TikTok, Google (DV360, YouTube) and others.
Exceptional analytical skills and demonstrated ability to connect data, strategy, and storytelling to provide recommendations and direction.
Expertise with testing methodologies, experimental design, and ability to lead the planning and execution of a strategic learning agenda.
Extensive experience working with Media Mix Modeling and Multi-touch Attribution measurement and planning solutions.

Nice To Haves

Strong leadership skills and ability to translate business objectives into functional workstreams.
Ability to thrive in a dynamic business with changing objectives.
Ability to make decisions with varying levels of direction/available data.
Strong project management and prioritization skills.
Proven experience leading teams, developing talent and influencing senior stakeholders.
Experience with onboarding and implementing DCO solutions.
Experience with campaign automation tools, automated and AI-powered workflows.
Experience operating in a fast‑paced, cross‑functional media or streaming environment.
Self-motivated and results-oriented with a high regard for attention to detail.

Responsibilities

Own Paid Social, Programmatic and Paid Search strategy and execution across major Performance Marketing platforms including Meta, TikTok, Google (DV360, YouTube) and others.
Partner with Performance Planning leadership on channel investment strategy, budget oversight and pacing.
Lead the day-to-day management of partner relationships with paid media platforms, ensuring the partners are delivering against Peacock business goals and driving innovation.
Partner with counterparts to develop efficient media plans for Performance Campaigns.
Lead cross-functional meetings and present in senior leadership settings to generate strategic alignment and evangelize Performance Marketing contributions to the business.
Oversee a team of talented Performance marketing professionals, serving as the primary decision-maker on campaign execution, optimizations and channel strategy.
Collaborate with cross-functional teams (Media Analytics, Finance, Data Strategy) to ensure alignment of business objectives, deployment of effective measurement solutions, and generation of new approaches to challenges.
Oversee the development and execution of a Learning Agenda and testing roadmap. Serve as the primary decision-maker on test prioritization and design.
Translate performance data and experimental results into clear strategic recommendations for improving channel performance, and for the adoption of new ad partners, products and approaches.
Manage and develop talented team members within Channel teams. Provide regular feedback and career guidance to foster growth. Champion a culture of curiosity, rigorous testing, and constructive debate.
Guide overall MarTech and data strategy for the Performance Marketing team. Partner with internal and external stakeholders to activate best-in-class tech solutions and drive adoption of emerging technologies.