Vice President, Marketing

Imagine Pediatrics

4h•$200,000 - $230,000

About The Position

As Vice President of Marketing at Imagine Pediatrics, you will iterate and execute on our comprehensive marketing strategy that advances the organization’s growth, brand, and mission. This includes building on our momentum as the leader in virtual-first and in-home, value-based pediatric care for children with special health care needs. You will: Leverage data, digital platforms, AI-enabled marketing capabilities, and innovative social media approaches to scale Imagine Pediatrics’ impact and strengthen our leadership position in value-based pediatric care. Design targeted marketing strategies for key audiences with a particular emphasis on caregivers of children with special health care needs as well as managed care organizations (MCOs), provider network partners, investors, and team members, while ensuring internal partners have the messaging and tools needed to succeed. Prepare and equip various other internal teams with iterative tools and strategies needed to grow their functions. Key partners include: Clinical Operations teams: Translate clinical impact and care model innovations into clear narratives to support initiatives that improve patient activation and care coordination participation Commercial and Partnership Development: Support pipeline development, proposals, and partnership expansion efforts by developing targeted materials that enable effective outreach to external audiences Lead the development of high-impact content that communicates the organization’s clinical, financial, and social impact. Lead the continued development of a differentiated and credible brand identity that reflets the organization’s mission and model of care. Develop a modern marketing infrastructure that leverages technology and emerging platforms such as ai-enabled tools to scale impact. Establish and monitor clear metrics to ensure marketing efforts support organizational goals. Use data and insights to continuously refine strategy and track marketing contributions that improve metrics MOM Support talent recruitment and engagement through clear, authentic storytelling

Requirements

15+ years of prior relevant experience across marketing, sales, and/or managed care, preferably with prior experience supporting a Medicaid population
10+ years of experience in marketing leadership with direct responsibility for building and leading high-performance marketing organizations.
In-depth knowledge of the healthcare ecosystem, including clinical workflows, payer and provider dynamics, and corresponding care models
Demonstrated ability to build trust with internal customers and foster a culture of accountability, continuous improvement and exceptional service

Nice To Haves

Prior experience in a high-growth or hypergrowth environment strongly preferred

Responsibilities

Leverage data, digital platforms, AI-enabled marketing capabilities, and innovative social media approaches to scale Imagine Pediatrics’ impact and strengthen our leadership position in value-based pediatric care.
Design targeted marketing strategies for key audiences with a particular emphasis on caregivers of children with special health care needs as well as managed care organizations (MCOs), provider network partners, investors, and team members, while ensuring internal partners have the messaging and tools needed to succeed.
Prepare and equip various other internal teams with iterative tools and strategies needed to grow their functions.
Lead the development of high-impact content that communicates the organization’s clinical, financial, and social impact.
Lead the continued development of a differentiated and credible brand identity that reflets the organization’s mission and model of care.
Develop a modern marketing infrastructure that leverages technology and emerging platforms such as ai-enabled tools to scale impact.
Establish and monitor clear metrics to ensure marketing efforts support organizational goals.
Use data and insights to continuously refine strategy and track marketing contributions that improve metrics MOM
Support talent recruitment and engagement through clear, authentic storytelling