Vice President, Paid Social
About The Position
Position at CMI Media Group The Opportunity • Lead enterprise paid social in a regulated healthcare context; connect strategy to measurable client outcomes. • Integrate paid social within omnichannel plans (aligned with search, programmatic, CRM) to drive impact. • Elevate governance, data literacy, and privacy-safe audience design for compliant scale. • Champion storytelling that turns analytics into clear executive decisions and action. What You'll Do • Set the paid social vision and roadmap; codify standards/playbooks that scale across brands and teams. • Build executive-ready measurement frameworks (learning agendas, incrementality, MMM/MTA inputs). • Advance first-party and privacy-preserving activation; improve audience quality and efficiency. • Establish compliant operating norms aligned to FDA/OPDP and platform policies; ensure auditability. • Lead test-and-learn (formats, creative, audience, signals) tied to KPI ladders and ROAS outcomes. • Translate complex analytics into persuasive narratives; partner with creative and PR to refine messaging. • Develop leaders and ICs; foster an inclusive, high-accountability culture; mentor "full-stack" social marketers. What You'll Bring • 10+ years leading paid social at scale; regulated healthcare experience preferred. • Strong data literacy (experimentation, audience modeling, incrementality; triangulation with MMM/MTA). • Omnichannel mindset (understands how social amplifies and is amplified by search/programmatic/CRM/content). • Governance and compliance rigor (MLR, fair balance, brand safety, adverse event monitoring). • Influential leadership; clear decision-making; executive presence; resilience under tight timelines. • Exceptional storytelling; converts complex data into simple, persuasive narratives for senior stakeholders. The base salary for this position at the time of this posting may range from $115,000 to $230,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
Requirements
- 10+ years leading paid social at scale; regulated healthcare experience preferred.
- Strong data literacy (experimentation, audience modeling, incrementality; triangulation with MMM/MTA).
- Omnichannel mindset (understands how social amplifies and is amplified by search/programmatic/CRM/content).
- Governance and compliance rigor (MLR, fair balance, brand safety, adverse event monitoring).
- Influential leadership; clear decision-making; executive presence; resilience under tight timelines.
- Exceptional storytelling; converts complex data into simple, persuasive narratives for senior stakeholders.
Responsibilities
- Set the paid social vision and roadmap; codify standards/playbooks that scale across brands and teams.
- Build executive-ready measurement frameworks (learning agendas, incrementality, MMM/MTA inputs).
- Advance first-party and privacy-preserving activation; improve audience quality and efficiency.
- Establish compliant operating norms aligned to FDA/OPDP and platform policies; ensure auditability.
- Lead test-and-learn (formats, creative, audience, signals) tied to KPI ladders and ROAS outcomes.
- Translate complex analytics into persuasive narratives; partner with creative and PR to refine messaging.
- Develop leaders and ICs; foster an inclusive, high-accountability culture; mentor "full-stack" social marketers.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
