Vice President, Paid Media

Prosek Partners • New York, NY

58d • $135,000 - $165,000 • Hybrid

About The Position

We are entrepreneurial. Prosek is one of the largest independent communications and marketing firms in the U.S., with offices and strategic partners across the country and worldwide. We are specialized. Prosek provides unparalleled expertise with financial and professional services companies. We are people-centric. Our teams work together in a collegial atmosphere that breeds professional respect and friendship. We are award-winning. Join an "Army of Entrepreneurs" that was recently named 2025 Global Agency of the Year by PRovoke Media."
The VP, Paid Media will play a critical leadership role on the marketing team and across the organization. As we expand our paid media offering, we are looking for someone with the vision and drive to paint a picture of the future and then build and lead a best-in-class paid media center of excellence for Prosek's clients. We are seeking a detail-oriented and strategic paid media planner and account lead to develop, manage, and optimize media plans across digital and traditional channels. The ideal candidate combines analytical skills with creative thinking to ensure campaigns meet performance goals and deliver measurable business results. This role will work closely with internal stakeholders and external media partners to execute high-impact campaigns that reach the right audiences efficiently for our financial and professional services clients.
As a Vice President, you are expected to have the skills and behaviors needed to up-level client work, build culture and drive growth for the firm. While you should be a big-picture thinker, you also need to be able to lead and inspire teams to turn big ideas into action. Most of all, you need to be an incredible people manager who enjoys developing and mentoring junior staff—a critical aspect of our growing team.
At Prosek, everyone is expected to be a strong team player, participating in brainstorming and creative strategy planning for clients and internal projects. Our culture is built around being an "Army of Entrepreneurs," and we encourage everyone to embrace that and be the "writer of their own story."
Sound interesting? We'd love to hear from you.

Requirements

• 8–12 years of relevant paid media and/or digital marketing experience
• Bachelor's degree in Communications, Marketing, Advertising, Public Relations, or a related field

Nice To Haves

• Experience overseeing multiple client strategies within a advertising, communications, or marketing agency is a plus – but in-house agency experience for a professional services brand is also highly desired
• Preferred experience working within a professional services field such as financial services, insurance, consulting services, technology or phrama

Responsibilities

• Help build and lead Prosek's Paid Media team, formalizing and scaling the firm's internal media buying and planning capabilities
• Help lead a team of paid media managers and strategists responsible for developing and mentoring direct reports through coaching, consistently providing feedback, holding them accountable, conducting their reviews, and overseeing their professional development
• Work as a member of integrated client teams to drive advertising programs across paid social, search, programmatic, direct buys, OOH/DOOH, audio, and more
• Serve as a senior strategic counselor and senior client-facing point of contact; present media plans, explain strategy, and provide real-time counsel
• Lead comprehensive media plan builds that align with client objectives, target audiences, and budgets
• Lead campaign execution: request proposals, issue insertion orders (IOs), traffic media buys, and reconcile spend
• Oversee campaign setup, ensuring accurate trafficking, tracking, and pacing
• Develop and launch campaigns based on client goals, including platform selection and audience targeting
• Design and implement effective and efficient internal processes to ensure proper financial and operational management of the function
• Day-to-day supervision of paid campaigns and strategy, including strategically relevant platform and publication identification, audience/keyword targeting, bid strategies, execution details, budget management, optimization, and alignment towards KPIs and business goals.
• Synthesize data, analyze results, identify trends, report and execute on key findings to achieve paid media objectives
• Oversee analytics efforts around campaign data to evaluate performance based on KPIs and benchmarks to produce actionable insights and optimizations.
• Develop strategic partnerships with key media partners, platforms and agencies
• Stay current on industry trends, focusing on how changes can help improve campaign results.
• Lead and contribute to new business development, including RFP responses, proposal writing, client pitches and prospecting

Benefits

• 401(k) employer match: There is no time like the present to prepare for your future!
• Premium healthcare plans, including medical, dental and vision coverage: Your health comes first.
• Hybrid work model: 3 days in the office, 2 days from home - Pick your own schedule.
• 2 weeks of remote work per year: You do you!
• Generous Paid Time Off (PTO) package including birthday PTO. Enjoy life's moments.
• Custom career opportunities: Choose your own adventure!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees