Vice President of Sales & Revenue | Columbia Hospitality

Columbia Hospitality•Seattle, WA

1d•Hybrid

About The Position

The Vice President of Sales & Revenue (VP-SR) leads the sales and revenue commercial strategy for all hotels within the CH portfolio, driving top-line growth through a cohesive, data-driven approach to sales, revenue management, distribution, and ancillary revenue optimization. As a senior leader reporting to the President of Hotels & Resorts, this role influences enterprise strategy while remaining deeply focused on execution and results within the managed hotel portfolio. This role is highly strategic and hands-on, responsible for developing systems and leaders that deliver sustainable RevPAR, market share, and profitability improvements.

Requirements

Bachelor’s degree in Business, Hospitality, Marketing, or related field
Minimum 10 years of progressive leadership experience in hotel sales and revenue management, with oversight of multiple properties or a management company portfolio
Proven track record of driving RevPAR index, total revenue growth, profitability, and market share improvement
Demonstrated success in identifying and monetizing ancillary revenue opportunities
Deep understanding of USALI reporting, STR analytics, CRM/RMS systems, and digital marketing platforms
Exceptional leadership presence

Nice To Haves

Experience operating in a multi-brand, multi-market, or management company environment preferred

Responsibilities

Design and lead a portfolio-wide commercial strategy that integrates sales, revenue management, distribution, and ancillary revenue streams (e.g., no-show revenue, pet fees, parking, upgrades, and other incremental revenue opportunities).
Partner closely with Operations, Finance, and Marketing to align pricing, segmentation, and promotional strategies with brand and ownership goals.
Lead annual budgeting and business planning for all revenue streams, establishing targets and KPIs that drive accountability across both core and ancillary revenue categories.
Use data, systems, and insights to continuously optimize RevPAR, total revenue per available room (TRevPAR), group pace, ADR, and channel mix.
Maintain direct involvement in revenue strategy execution, including reviewing forecasts, pricing decisions, and business mix strategies at both portfolio and property levels.
Champion a proactive, action-oriented sales culture—ensuring every hotel has a clear, measurable business development plan and actively managed pipeline.
Regularly engage with property teams through on-site visits, strategy calls, and working sessions to validate execution and drive results.
Guide teams to achieve balanced and profitable revenue growth across group, leisure, and transient segments.
Play a lead role in consulting assignments providing expertise in all sales, revenue, and distribution assignments.
Support business development efforts during client presentations and owner discussions with clear, data-backed commercial strategies.
Develop, mentor, and inspire a team of regional directors and property-level commercial leaders, fostering accountability, collaboration, and shared success.
Set clear expectations for execution—not just strategy—ensuring leaders are actively engaged in their business.
Serve as an inspiring coach and results driver—celebrating wins, providing candid feedback, and cultivating future leaders.
Build systems for training, performance management, and best-practice sharing across all commercial disciplines.
Serve as a trusted advisor to ownership groups, providing transparent performance reporting across both primary and ancillary revenue streams.
Deliver actionable, practical recommendations—not just strategy—ensuring owners see clear paths to improved profitability.
Communicate with confidence and clarity, helping owners understand both immediate revenue opportunities and long-term positioning.
Evaluate and enhance CRM, RMS, and BI tools to improve forecasting accuracy, pricing effectiveness, and total revenue capture.
Identify and implement new opportunities to drive incremental revenue and improve monetization across the guest journey.
Stay at the forefront of hospitality trends—AI pricing, personalization, digital channels, and evolving guest behaviors—and translate insights into action.
Encourage a Founders Mentality: act like an owner, challenge the status quo, and relentlessly pursue performance improvement.

Benefits

Salary Range: $170,000-$190,000 DOE
Cellphone Allowance
Incentive Eligible
Commuter/Parking Allowance
Get Paid Daily (Make any day payday)
Paid Time off & Holiday Pay (Because Balance Matters)
Benefits - Medical, Dental, Vision, Disability, 401K
HSA/FSA Plans -with employer contribution
Values Based Culture (#OMGLIFE)
Culture Add (Creating Space for Fresh Perspectives)
Referral Bonus (Get Paid to Recruit)
Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!)
Employee Assistance Program
“Columbia Cares” Volunteer Opportunities
Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)
Online Learning Platform to Help You Grow!
Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more)