Vice President of Sales & Marketing
About The Position
At PCH Hotels & Resorts, hospitality is more than service—it’s how we build relationships with our guests, our communities, and each other. As a company grounded in strong core values and a belief in hospitality with heart and soul, we operate some of the most respected hotel and resort destinations in the Southeast. The current property portfolio includes eight full-service luxury hotels and resorts and one extended-stay property, all located in Alabama. PCH is consistently ranked #1 in Guest ITR among Marriott Franchise Partners operating 8+ Premium & Luxury Hotels. We are seeking a strategic and inspiring Vice President of Sales & Marketing to lead the commercial performance of our portfolio. This role will guide the strategy, structure, and success of our sales, revenue, and marketing efforts while developing high-performing teams that deliver exceptional results. This is a role for a strategic sales executive—someone who understands the business of hotels, the art of hospitality, and how to translate strategy into revenue growth across a diverse portfolio of Marriott-branded and independent destinations. Please Note: This role will be based in the PCH corporate office located in downtown Mobile, AL. Regular travel across the portfolio is expected.
Requirements
- 10+ years in hotel sales leadership, including deep background in complex group, convention, and resort sales and revenue management.
- Proven success overseeing sales performance across multiple properties within a hotel management company or brand portfolio.
- Strong familiarity with Marriott systems and brand standards, including working knowledge of tools such as One Yield.
- Experience leading digital marketing and demand generation strategies within hospitality.
- Demonstrated ability to interpret and apply STR data and competitive market analytics to guide strategy.
- Strong business acumen and working proficiency with the entire Microsoft Office Suite, and commercial reporting tools.
- Excellent leadership and communication skills, with the ability to influence teams, collaborate with executives, and develop future leaders.
Nice To Haves
- Marriott brand experience is strongly preferred.
Responsibilities
- Leading portfolio sales strategy Develop and implement sales strategies that grow market share, drive group and transient revenue, and delivering portfolio-wide revenue growth.
- Guiding high-performing sales teams Lead, mentor, and support Directors of Sales and property sales teams across the portfolio, ensuring alignment with company goals while fostering a collaborative and accountable culture.
- Driving revenue performance Partner closely with property leadership and revenue management teams to optimize pricing strategies, forecast demand, and maximize portfolio-wide RevPAR and market share performance. Collaborate with corporate and property leaders to monitor overall revenue results, identify opportunities, and guide strategic decisions that support sustainable growth across the portfolio.
- Advancing marketing strategy Oversee marketing initiatives with a strong emphasis on digital marketing, demand generation, and brand positioning to ensure our properties stand out in competitive markets.
- Using data to inform strategy Leverage market intelligence, competitive benchmarking, and performance analytics to guide decisions and identify opportunities for growth.
- Building key relationships Cultivate relationships with major accounts, brand partners, and industry stakeholders while supporting properties in securing high-value group and corporate business. Represent PCH Hotels & Resorts through service on key industry boards, tourism organizations, and community partnerships that strengthen brand visibility and support business development across the portfolio.
Benefits
- Very competitive base salary with annual incentive bonus
- Full suite of health and wellness benefits, including FSA and HSA options and 401k with matching
- Executive-level benefits to include significant discounts on hotel stays, world-class golf, F&B, and much more!
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
