Vice President for Public Relations and Marketing, Day Shift, Public Relations

Adventist HealthCare•Gaithersburg, MD

16h•$226,495 - $339,743

About The Position

Adventist HealthCare seeks to hire an experienced Vice President of Public Relations and Marketing for our Public Relations department who will embrace our mission to extend God’s care through the ministry of physical, mental, and spiritual healing. As a Vice President of Public Relations and Marketing, you will: • Develop and implement a formal, integrated brand strategy to clarify and advance AHC’s organizational identity in the marketplace; broaden awareness of its programs, services and priorities; and increase the visibility of its programs across key stakeholder audiences, internal & external. • Create public relations/marketing strategies that will allow AHC’s leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences. • Build relationships with the key media outlets to advance AHC’s position with relevant constituents, as well as to drive broader awareness, preference, and support for AHC’s Mission. • Develop a digital strategy, including website and social media platforms, that supports AHC’s brand strategy and the healthcare system's strategic plan, driving engagement, consideration, and lead generation. • Identify emerging issues faced by AHC, including situations requiring a crisis response. Work with the leadership team and PR & Marketing staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them. • Create and manage a comprehensive internal communication strategy to engage and inform all AHC team members with consistent and clear communication, including affiliated medical staff, community physicians, and members of the AHC clinically integrated network. Develop internal communication brand standards. • Develop and execute communications plans in support of major business and organizational initiatives such as acquisitions, divestitures, partnerships, new service and facility launches, and leadership and organizational changes • Oversee the development of all internal and external print and electronic communications; manage relationships with associated internal/external communications vendors • Exercise judgment to prioritize media opportunities and prepare talking points, speeches, presentations, and other supporting material as needed • Maintain effective relationships and work collaboratively with other leaders, departments, and service areas in support of ongoing and special needs requiring communications support • Develops and leads a highly performing team of marketing and PR professionals. • Provides direct reports and team members with clear expectations and timely performance feedback. Qualifications include: • Develops people and organizations- Able to mentor and transform the performance of teams and individuals • Drives Mission Centric Performance - Able to execute on excellent collaboration and communication with both internal and external customers and stakeholders • Focuses on Community and Mission- develops and maintains relationships with the community while ensuring a culture of engagement • Develops robust strategies aligned with the AHC Mission and strategic plan, through strategic and innovative thinking to ensure success • Leads with courage and decisiveness, establishes guiding principles for decisions using ethical behavior and social responsibility • Able to prioritize and use performance improvement to develop solutions • Maintains a climate that attracts, retains, and motivates staff

Requirements

Develops people and organizations- Able to mentor and transform the performance of teams and individuals
Drives Mission Centric Performance - Able to execute on excellent collaboration and communication with both internal and external customers and stakeholders
Focuses on Community and Mission- develops and maintains relationships with the community while ensuring a culture of engagement
Develops robust strategies aligned with the AHC Mission and strategic plan, through strategic and innovative thinking to ensure success
Leads with courage and decisiveness, establishes guiding principles for decisions using ethical behavior and social responsibility
Able to prioritize and use performance improvement to develop solutions
Maintains a climate that attracts, retains, and motivates staff
Master’s degree in any area associated with Public Relations, Marketing, or Communication. Additional MBA or MHA preferred.
15+ years of public relations and/or marketing experience
A minimum of 5 years’ experience in a senior management role

Nice To Haves

Additional MBA or MHA preferred.

Responsibilities

Develop and implement a formal, integrated brand strategy to clarify and advance AHC’s organizational identity in the marketplace; broaden awareness of its programs, services and priorities; and increase the visibility of its programs across key stakeholder audiences, internal & external.
Create public relations/marketing strategies that will allow AHC’s leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences.
Build relationships with the key media outlets to advance AHC’s position with relevant constituents, as well as to drive broader awareness, preference, and support for AHC’s Mission.
Develop a digital strategy, including website and social media platforms, that supports AHC’s brand strategy and the healthcare system's strategic plan, driving engagement, consideration, and lead generation.
Identify emerging issues faced by AHC, including situations requiring a crisis response. Work with the leadership team and PR & Marketing staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.
Create and manage a comprehensive internal communication strategy to engage and inform all AHC team members with consistent and clear communication, including affiliated medical staff, community physicians, and members of the AHC clinically integrated network. Develop internal communication brand standards.
Develop and execute communications plans in support of major business and organizational initiatives such as acquisitions, divestitures, partnerships, new service and facility launches, and leadership and organizational changes
Oversee the development of all internal and external print and electronic communications; manage relationships with associated internal/external communications vendors
Exercise judgment to prioritize media opportunities and prepare talking points, speeches, presentations, and other supporting material as needed
Maintain effective relationships and work collaboratively with other leaders, departments, and service areas in support of ongoing and special needs requiring communications support
Develops and leads a highly performing team of marketing and PR professionals.
Provides direct reports and team members with clear expectations and timely performance feedback.

Benefits

Work life balance through nonrotating shifts
Recognition and rewards for professional expertise
Free Employee parking
Medical, Prescription, Dental, and Vision coverage for employees and their eligible dependents effective on your date of hire
Employer-paid Short & Long-Term Disability, Basic Life Insurance and AD&D, (short-term disability buy-up available)
Paid Time Off
Employer retirement contribution and match after 1-year of eligible employment with a 3-year vesting period
Voluntary benefits include flexible spending accounts, legal plans, and life, pet, auto, home, long term care, and critical illness & accident insurance
Subsidized childcare at participating childcare centers
Tuition Reimbursement
Employee Assistance Program (EAP) support