Vice President of Product Marketing

Crescendo•San Francisco, CA

26d•Remote

About The Position

Crescendo is looking for a Vice President of Product Marketing to own, elevate, and evangelize our market story. This is a rare chance to define a category, sharpen our competitive edge, and arm a world-class GTM engine that fuels rapid growth. Reporting to the SVP of Marketing, you’ll be the architect of how Crescendo is understood in the market — by customers, analysts, investors, and the press. You’ll turn AI hype into differentiated proof, de-position weaker alternatives, and position Crescendo as the undisputed performance brand in CX + AI . This is a high-impact role for a strategic storyteller who can think like a CMO, act like a CRO, and inspire like a founder. This is a remote-role.

Requirements

10+ years in B2B SaaS product marketing or GTM leadership (VP-level experience strongly preferred).
Proven expertise in CX, contact center, or customer service technology.
A category creator with the storytelling chops to command exec, analyst, and customer audiences.
Track record of competitive wins, sales enablement excellence, and market-shaping launches.
Strategic, analytical, and collaborative leader who thrives in high-growth environments.
Comfortable alternating between the war room and the main stage — setting the vision while rolling up sleeves to execute.

Responsibilities

Define & Elevate the Story
Craft the category narrative that cements Crescendo as the AI-native contact center.
Boldly de-position bolt-on AI tools, AI-only SaaS vendors, and traditional BPOs with clarity and conviction.
Partner with execs, product, and sales to create narratives that cut through noise and win markets.
Drive storytelling for keynotes, analyst briefings, board decks, and customer evangelism.
Fuel GTM & Sales Success
Build the arsenal: battlecards, ROI models, competitive plays, proof points that win deals.
Equip the field with messaging that accelerates pipeline and closes revenue.
Partner tightly with sales leadership to remove friction and unlock velocity.
Shape Market & Competitive Strategy
Own market and competitive intelligence, turning insights into offensive and defensive plays.
Position Crescendo as the thought leader and category-defining brand.
Lead World-Class Launches
Architect GTM strategies that make every product launch impossible to ignore.
Feed insights back into product roadmap, pricing, and packaging.
Partner with sales and finance to push outcome-based pricing narratives that resonate.
Expand Market Influence
Cultivate relationships with Gartner, Forrester, and key influencers.
Evangelize Crescendo at conferences, on stage, and in media.
Anchor campaigns and demand-gen in differentiation that drives conversion.
Build & Scale a Team
Start as a player-coach, then scale a high-performing product marketing function.
Instill operating rigor, crisp priorities, and alignment to Crescendo’s aggressive growth trajectory.