Vice President of Product Marketing
About The Position
Showpad is seeking a strategic and results-driven Vice President of Product Marketing to lead the global product marketing function. This role combines vision and execution—translating our product roadmap into compelling, customer-centered value propositions that drive adoption, retention, and revenue impact. The ideal candidate is a strong storyteller and market strategist, with a proven track record of influencing product direction, validating product-market fit, and aligning messaging to customer needs and willingness to pay. They will lead go-to-market strategy, analyst relations, and team development, playing a critical role in positioning Showpad’s eOS as the essential solution for transforming revenue team performance.
Requirements
- 10+ years of experience in product marketing, with a strong track record in the tech industry.
- Demonstrated expertise in creating and executing successful product marketing strategies.
- Proven leadership skills with experience in team development and mentorship.
- Champions AI literacy across the team, applying creative AI solutions to improve productivity, content creation, storytelling, and GTM impact.
- Strong collaboration skills with the ability to influence cross-functional teams.
- Experience in analyst relations and positioning companies as industry leaders.
- Deep understanding of storytelling and narrative development to simplify complex ideas.
Responsibilities
- Lead marketing strategy for Showpad’s eOS, positioning it as the essential solution for transforming revenue team performance.
- Craft value propositions that highlight real-world impact, differentiation, and customer willingness to pay.
- Partner with product leadership to shape the long-term eOS vision, driving innovation aligned with market shifts and customer needs.
- Translate the roadmap into clear, benefit-driven messaging that reinforces product-market fit and resonates with our ideal customer profile.
- Identify emerging market opportunities and guide product evolution to deepen product-market fit.
- Deliver market insights and feedback—especially around pricing sensitivity—to influence roadmap decisions.
- Co-develop product vision that meets demand and drives advantage, grounded in willingness to pay.
- Ensure customer needs, trends, and competition are integral to product planning.
- Lead GTM strategy for launches, ensuring clear, consistent messaging that reflects value and price alignment.
- Collaborate with Sales, Demand Generation, Enablement and Customer Success to drive adoption, retention, and continuously improve product-market fit.
- Own analyst relations to boost visibility and shape market perception.
- Maintain strong relationships and incorporate insights into messaging and GTM plans.
- Build and lead a high-performing team, focused on positioning and communicating product value.
- Provide direction and coaching that fosters excellence and market-driven thinking.
Benefits
- paid parental leave
- paid holidays (including Juneteenth and paid time off to vote)
- paid time off to volunteer at non-profit organizations
- personal development opportunities
- professional stretch assignments
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
501-1,000 employees
