VP of Product and Engineering Job Description: Develop and execute enterprise-level loyalty programs, subscription gifting models, and AI-driven marketing automation strategies. Lead initiatives to refine machine learning models that drive ultra-personalized recommendations, leveraging behavioral data, sentiment analysis, and predictive analytics to optimize customer engagement, brand promotions, and corporate gifting strategies. Oversee architectural responsibilities, designing and implementing scalable cloud-based APIs and infrastructure to facilitate real-time marketing automation, cross-platform integrations, and multi-industry adoption. Direct strategic API integrations with enterprise partners, e-commerce platforms, CRM systems, and third-party logistics providers to create a seamless, data-driven gifting ecosystem. Design proprietary AI algorithms, automation workflows, and data-driven marketing strategies as well as develop intellectual property to contribute to the company’s patent portfolio. Establish best practices for software security, regulatory compliance (GDPR, CCPA, PCI-DSS), and AI ethics in marketing automation. Drive the development of advanced algorithms across geo-spatial logistics, personalization, optimization, and behavior reward to power real-time delivery, intelligent user experiences, and high-retention engagement systems at scale. Mentor and guide senior engineers, setting standards for AI implementation, scalable software design, and API-driven development. Align product development with corporate growth strategies, collaborating with business leaders, marketing teams, and industry partners to expand the platform’s reach and impact.
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Job Type
Full-time
Career Level
Executive