Vice President of Media Buying
About The Position
The VP of Media Buying will own the paid media engine that fuels 10X Health’s growth. This leader will set the vision, strategy, and operational discipline behind all media investments across digital and emerging channels. They will partner closely with Creative, Growth, and Analytics to build a high performing acquisition ecosystem that scales profitably, learns quickly, and continually strengthens the full customer journey. This role requires a strategic operator who can zoom out to design the roadmap for multimillion dollar budgets while staying close enough to the platforms to understand what drives performance. The ideal candidate blends deep technical fluency with an instinct for audience behavior, rapid experimentation, and the ability to translate insights into clear direction for creative, funnel strategy, and spend allocation.
Requirements
- Expert understanding of Meta, Google, YouTube, and paid social ecosystems, including algorithm behavior and bid strategies
- Strong strategic planning experience, with the ability to link media decisions to revenue, CAC, and LTV outcomes
- Deep experience scaling campaigns from early tests through large investment levels while protecting efficiency
- High comfort with data, experimentation, and interpreting performance signals that guide creative and funnel direction
- Ability to establish structure, SOPs, and operational discipline in a fast moving, high-volume environment
- Familiarity with attribution methodologies and cross channel measurement
- Strong partnership skills across Creative, Data, Revenue, and Product
- Ability to lead, mentor, and develop high performing media buyers
- 7+ years of experience managing 8-figure paid media budgets across Meta, Google, YouTube, and related platforms
- Proven track record of scaling acquisition programs in a performance driven environment
- Experience leading and developing paid media teams
Nice To Haves
- Google Ads certification strongly preferred
- Familiarity with HubSpot or similar CRM tools a plus
Responsibilities
- Set the overarching paid media strategy for 10X Health across Meta, Google, YouTube, LinkedIn, and emerging channels
- Own the planning, investment, and pacing of all paid media budgets with financial discipline and ongoing forecasting
- Build and lead a team of buyers, analysts, and channel specialists to execute and optimize campaigns at scale
- Partner with Creative to ensure ad concepts, hooks, and iterations are informed by real audience data
- Define a clear testing framework across offers, audiences, platforms, and creative to drive continuous learning
- Translate performance trends into actionable recommendations for landing pages, funnels, and lifecycle touchpoints
- Oversee the architecture and governance of all ad accounts to ensure clean structure, measurement accuracy, and operational consistency
- Drive cross platform expansion opportunities to reach new audiences and unlock incremental revenue
- Develop and refine attribution, reporting, and internal dashboards that support real time decision making
- Evaluate and adopt new platforms, tools, and betas that can improve efficiency or accelerate growth
- Partner with executive leadership to align media investments with monthly, quarterly, and annual revenue goals
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
