Vice President of Marketing

Mariner Finance, LLC•White Marsh, MD

1d•Onsite

About The Position

Lead the strategy of marketing investments and optimization of new customer acquisition and customer expansion across all marketing channels. This role will lead performance management for direct mail, lead generators/affiliate partners, and SEO/SEM, while also driving cross-sell and upsell campaigns to increase customer lifetime value. You will work closely with creative, product, and operations teams to ensure aligned execution. The ideal candidate is data-driven and thrives at the intersection of analytics, technology, and strategy.

Requirements

Bachelor’s degree in Marketing, Statistics, Business, or a related field.
Ten (10) years of experience in marketing performance, acquisition, or growth marketing, with ownership of marketing budget, customer LTV, and customer lifecycle.
Minimum of five (5) years of experience leading a team, working in capacities with decision-making authority, coordinating and delegating multiple responsibilities, and managing operations activities.
Proven success optimizing multi-channel marketing spend in direct mail, lead generation, SEO/SEM, and email.
Advanced analytical and quantitative background; proficiency with data visualization and attribution tools (e.g., Tableau, Looker, Power BI).
Highly proficient with Microsoft Office Suite and CRMs.
Hands-on familiarity with Salesforce Marketing Cloud and marketing automation workflows.
Experience managing or collaborating with agencies and vendor partners.
Strong decision-making, problem-solving, and negotiation skills with the ability to use expertise to influence on matters of strategic importance.
Ability to foster strong relationships, influence, coach, and partner with all levels across the organization.
Demonstrated high level of reliability, flexibility, and dedication with the ability to adapt quickly to changing priorities and timelines.
Strong sense of urgency, results-oriented with the ability to execute.
Solid, effective written and verbal communication.

Nice To Haves

MBA or advanced degree in related field.
Experience within financial services, fintech, or consumer lending.

Responsibilities

Develop, execute, and continuously optimize a multi-channel acquisition strategy across direct mail, lead generator platforms (Credit Karma, LendingTree, etc.), and SEO/SEM.
Implement and oversee campaign automation, audience segmentation, trigger-based journeys, and reporting in Salesforce Marketing Cloud (SFMC); leverage SFMC to deliver efficient, targeted growth across the customer lifecycle.
Collaborate with product and data science teams to identify key customer segments, lifecycle triggers, and product fit opportunities.
Implement a robust testing framework (A/B, incrementality, multivariate) to drive campaign conversion lift and efficiency.
Lead the design and optimization of cross-sell and upsell campaigns,
Partner with internal teams and external agencies to refine targeting, offers, and channel mix.
Evaluate effectiveness of spend and manage marketing budgets based on performance metrics such as CAC, ROI, conversion rate, and payback period.
Implement and ensure tracking of key metrics (full-funnel, repeat engagement. etc.), and develop dashboards and attribution models.
Conduct regular business reviews, and provide performance and forecast reporting on a regular basis, translating data into actionable insights for leadership and cross-functional teams.
Partner with various teams to build and execute clean and actionable data feeds between CRM and SFMC.
Collaborate with compliance and legal to maintain marketing integrity in a regulated environment.
Support continuous improvement of the customer journey experience within SFMC
Responsible for managerial matters such as performance appraisals and goal setting, promotions, salary recommendations, and terminations in accordance with the company hiring process, personnel policies, and budget requirements.
Promote the professional growth and development of team members by sharing knowledge, mentoring, and providing consistent, actionable feedback.
May perform additional functions depending on market demand and staffing in order to provide consistent quality customer service.

Benefits

Health Insurance - Health Savings Account (HSA) with employer contributions if enrolled in a qualifying plan, Flexible Spending Account (FSA), and Dependent Care FSA
Vision Insurance
Dental Insurance
Company-paid Basic Life, Long-Term Disability, and AD&D Insurance
Voluntary worksite benefits including Accident, Critical Illness, Hospital Indemnity, Short-Term Disability, Supplemental Life, and Supplemental AD&D Insurance
401(k) and Company Matching Contributions
Paid Time Off - full-time employees may accrue a minimum of 120 hours per year
11 Paid Holidays
FMLA
Employee Assistance Program (EAP)
Paid Parental Leave
Referral Incentives
Education Assistance Program
Complimentary FIMC Membership Plan
Access to industry-specific training programs
Certain roles may qualify for additional benefits such as Relocation Assistance, Debt Assistance, Cell Phone Reimbursement, and Travel/Auto Reimbursement.