Vice President of Marketing

Riboli Family Wines-posted 7 days ago

$225,000 - $280,000/Yr

Full-time • Mid Level

Onsite • Los Angeles, CA

251-500 employees

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At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four-generation, family-owned winery and one of America's fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments. Rooted in California and committed to quality, sustainability, and innovation, we're proud to honor our heritage while shaping the future of winemaking. POSITION STATEMENT- The VP of Marketing is responsible for leading and managing the entire marketing department. This is a Brand Marketing role focusing on, Innovation, New Product development, Media and Events (does not include Trade or Digital functions- those sit within the Sales organization). The position reports to the CEO and sits on the Senior Leadership Team. The VP of Marketing will lead all elements of Brand Marketing, including Fine Wine, International, New Product Wine/Spirits development. Responsible for communicating/updating CEO, SLT and Key Commercial/Operational Stakeholders on Marketing and Innovation initiatives for successful long-term success.

Responsible for leading the Brand Marketing Department – Focusing on Brand, Innovation, New Product Development, Strategy, Media and Events
Lead Stella Rosa Brand Management for growth
Ensure proper prioritization mix is in place between heritage brands and new items
Partner closely with CEO on Marketing Strategy
Work with International Team on Product Development
Leads Innovation Incubation Model- Partnering with critical stakeholders.
Oversight of Events/Sponsorship strategy and implementation
Responsible for leading, directing and training the Brand, Innovation, Media and Events Teams to support Brand Strategy
Collaborate with the Sales (Commercial) team on concepts, platforms, tools for consideration to support the annual plan and measures of success.
Partners closely with the Digital and Commercial Planning Teams to ensure alignment/execution with Brand Strategy
Partner with Commercial team to ensure pricing strategies align with brand strategy.
Works closely with the Chief Commercial Officer to align on the companies “Route to Market”
Responsible for planning, directing, and coordinating all Brand Marketing efforts with Brand/Innovation Incubation, Media and Events
P and L - Accountable for managing brand, media, and event marketing budgets.
Possess strong knowledge of products (wine and spirits, others), wine industry, spirits, alternative beverage, competitive brands, and markets.
Cultivate cross-department relationships within the company to include operations, sales, finance, supply chain, human resources, legal and IT.
Exercise the highest level of fiduciary duty to the company in all financial matters including budgets, promotional spending, and every aspect of the Company’s business.
Update/Inform Riboli Family/SLT on Key Decisions
Required to be in Los Angeles Office Full Time to Lead team and manage stakeholders

A four-year college degree and/or equivalent work experience enabling the incumbent to perform job responsibilities as required. (Equivalent work experience could include supplier, distributor sales or wine industry management jobs).
Minimum of 10+ years in the beverage alcohol industry with multiple years of marketing management experience.
Required to be in Los Angeles Office Full Time to Lead team and manage stakeholders
Good written communication skills: must possess the ability to develop and provide all necessary written reports, correspondence, and presentations necessary to satisfy job requirements.
Good oral communication and interpersonal skills; must have the ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Incumbent must articulate in a professional and personable manner in order to be a strong leader and partner internally and with the Trade.
Ability to have fluent knowledge of PC, working within Microsoft Office – Word, PowerPoint, Excel, and any other company software is critical to the success of this position.
Mathematical skills: must have the ability to calculate and interpret financial data which affects every day Riboli Family Wine portfolio business.
Interpretive skills: candidate must possess the ability to define problems, establish facts and collect data to interpret issues, draw valid conclusions from the data and recommend solutions to the business problem. Ability to interpret an extensive variety of statistical information.
Current valid driver’s license
Overnight travel is required, as needed; must be able to meet minimum requirement travel schedule
Good time-management skills
No illegal drug use
Employee must comply with all federal, state and local laws and regulations which govern the alcoholic beverage industry and maintain at all times the highest ethical business standards and fiduciary duty on behalf of the company and its customers.

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