Vice President of Marketing

Gulf Winds Credit Union • Pensacola, FL

21d • Onsite

About The Position

The Vice President (VP) of Marketing plays a crucial role in leading the Marketing, Community Relations, and Communications initiatives for the Credit Union. This strategic leadership position sets the direction and vision for short- and long-term marketing strategies, ensuring alignment with the Credit Union's mission and vision. Success in this role relies on collaboration and partnerships with internal stakeholders and external partners.

The VP of Marketing is responsible for facilitating, evaluating, and reporting on marketing performance metrics and the return on investment (ROI) for various initiatives, projects, and campaigns. Additionally, they manage department resources and budgets, ensuring effective allocation and optimization to maintain high performance within the Marketing team.

As the ambassador for the Gulf Winds brand, the VP of Marketing ensures that the brand's vision remains consistent across all marketing platforms, aligning with the Credit Union's Vision, Mission, and Values. This position also advocates for Community Relations to support the Credit Union's mission of helping our members and communities succeed financially.

Requirements

• Five to eight years of similar or related experience.
• A bachelor's degree in Marketing or related field
• Work frequently involves exercising advanced conflict resolution, giving material presentations, and resolving issues impacting multiple departments or divisions. Role also requires the ability to motivate or influence others as a material part of the role, with a significant level of diplomacy and trust. Obtaining cooperation (internally and/or externally) is an important part of the role and a high level of interpersonal skills is critical to the success of this position.
• Change readiness - Positively embraces change and remains open to changes, altering behavior as necessary.
• Collaboration and teamwork - Works cooperatively and collaboratively with others inside and outside the organization to accomplish individual and organizational objectives.
• Communication - Conveys information effectively in a variety of settings, applying the best mode of communication for the situation.
• Continuous learning and improvement - Continually participates in development opportunities to improve personal knowledge, skills, and abilities, as well as the organization's success and efficiency.
• Creative thinking and problem-solving - Anticipates needs; thinks critically about business issues; addresses problems and issues innovatively. Analyzes relevant data, weighs alternatives, and chooses the best action plan.
• Ownership/Accountability - Takes responsibility for decision-making and accomplishing objectives within the role; demonstrates initiative to enhance value.
• This role requires sitting at a computer for most of the day. This role would also require the ability to file files, open filing cabinets, and bend or stand as necessary.
• Must adhere to safety rules and regulations.

Responsibilities

• Strategic Marketing Development: Lead the design and implementation of a comprehensive marketing strategy that aligns with the Credit Union's goals and brand positioning to enhance member acquisition and retention. Data-Driven Decision Making: Leverage data analytics and market research to gain insights into member behavior and preferences, using this information to drive targeted marketing efforts and improve campaign performance.
• Leadership and Collaboration: Effectively lead and coach the Marketing Team to high performance standards to accomplish the department's goals. Collaborate with cross-functional teams, including sales, operations, and member services, to ensure a cohesive marketing approach that supports organizational goals and enhances the member experience.
• Brand Management: Oversee the development and maintenance of a strong brand identity, including crafting clear value propositions that highlight the benefits of Credit Union membership, engaging community involvement, and competitive product offerings.
• Digital Marketing Oversight: Lead the execution of digital marketing initiatives across various platforms, including social media, email campaigns, and SEO strategies, to effectively engage potential members and promote financial literacy.
• Performance Measurement and Reporting: Establish key performance indicators (KPIs) to monitor and evaluate the effectiveness of marketing initiatives, providing regular reports to executive leadership and recommending adjustments to optimize results.
• Performs other job-related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive