Vice President of Marketing - Aspen Hospitality

Aspen Skiing Company•Denver, CO

7d•$170,000 - $220,000

About The Position

The Vice President of Marketing, Hospitality is a senior executive responsible for shaping, activating, and scaling Aspen One’s hotel and restaurant portfolio, with clear accountability for driving commercial outcomes while creating compelling, guest-first experiences that build enduring brand equity. This role sits at the intersection of commercial growth, marketing, and operations, with accountability for delivering hospitality business results through disciplined go-to-market execution and brand-led experiences across the portfolio. A key responsibility of this role is ownership of property-level go-to-market (GTM) strategy and execution—translating enterprise and brand priorities into clear, actionable plans that drive awareness, demand, visitation, and revenue. This leader brings strong business acumen, judgment, exceptional taste, cultural fluency, and commercial rigor. In this role, the Vice President of Marketing, Hospitality serves as: A commercial integrator, aligning Revenue, Sales, Operations, and Marketing around shared business objectives A brand steward, ensuring growth is achieved while building brand integrity and the guest experience A strategic orchestrator, setting clear direction, priorities, and success metrics while enabling Marketing Centers of Excellence to deliver best-in-class execution This role will play a critical role in scaling the Limelight Hotels brand while continuing to reinforce and elevate The Little Nell’s world-class luxury positioning, stewarding both brands simultaneously with clarity and distinction. This is a highly collaborative role that partners closely with Aspen One’s centralized Marketing Centers of Excellence—including Communications, Creative, Digital, and Partnerships—leveraging their deep functional expertise to support hospitality business priorities. The Vice President of Hospitality Marketing provides clear strategic direction, prioritization, and accountability, while Centers of Excellence deliver best-in-class execution at scale. This position has dual reporting to the CEO, Aspen Hospitality and CMO, Aspen One. The salary range for this position is $170,000 - $220,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.

Requirements

Bachelor’s degree required; MBA or advanced degree is a plus
15 or more years of progressive experience in hospitality marketing preferred; lifestyle, luxury, and/or consumer brand marketing, with significant prior leadership responsibility at the VP or Senior Director level
Proven track record of building and scaling brands through experiential marketing, programming, partnerships, and property-level activation, ideally within hotels, restaurants, and/or experience-driven environments
Demonstrated expertise in go-to-market strategy, translating brand and commercial priorities into clear and actionable plans that drive demand, awareness, and revenue at the local level
Highly experienced in developing signature programming and partnerships that deliver both meaningful guest experiences and measurable brand and business impact
Highly experienced in leading marketing for new openings and launches, including hotels, restaurants, or other complex, multi-stakeholder environments
Strong people leader with a history of building, mentoring, and managing high-performing teams across geographies and remote environments
Strong leadership and team management skills, including hiring, training, and coaching
Exceptional cultural fluency, with a strong point of view on trends, partnerships, and experiences that resonate with modern, experience-seeking consumers
Highly collaborative cross-functional partner, with experience working closely with Brand, Creative, Communications, Digital, Sales, Revenue, and Operations teams
Commercially minded marketer, comfortable balancing creativity with performance, data, and financial discipline
Strategic communicator and influencer, able to clearly articulate vision, align senior stakeholders, and drive execution across the organization
Comfort/ease operating in a fast-paced, growth-oriented environment, with the ability to scale processes and standards while maintaining brand integrity
Ability to travel to portfolio of hotels and restaurants regularly