Vice President of Marketing and Communications

Omaha Children's Museum, Inc•Omaha, NE

32d•$85,000 - $110,000•Onsite

About The Position

The Vice President of Marketing and Communications is a senior executive leadership role responsible for setting and executing the strategic direction of the organization’s marketing, communications, advertising, and public relations efforts to increase visibility and drive revenue through attendance, admissions and memberships. This position ensures consistent messaging, strong brand identity, and effective communication across all channels. The VP directly supervises the Marketing and Communications team.

Requirements

Exceptional writing and editorial skills, with demonstrated ability to translate complex ideas and data, into clear, compelling narratives for diverse audiences.
Deep understanding of digital strategy, website management, social platforms, adjacent tools, and analytics.
Proven ability to operate at an executive and board level with discretion and sound judgment in high-stakes situations.
Strong analytical skills with the ability to understand key audiences, identify motivations, and translate insights into compelling messaging and measurable outcomes.
Demonstrated brand leadership, maintaining a consistent voice while keeping the brand current and credible.
Demonstrated ability to partner with fundraising/development teams to support donor engagement, stewardship, and growth through effective communications and marketing.
Experience at an organization with diverse revenue streams, particularly a membership-based organization.
Experience creating high-credibility content (impact reports, annual appeals, campaign materials) for guests, caregivers, donors, and partners.
Bachelor’s degree in communications, marketing, journalism, public affairs, or a related field strongly preferred; equivalent experience considered.
Minimum 5 years of leadership experience in strategic communications, marketing, or public relations; nonprofit or education-sector experience strongly preferred.
Proven track record in marketing strategy and implementation.
Exceptional communication, interpersonal, and public speaking skills.
Experience with budget management and fundraising communications.
Ability to work occasional evenings and weekends.
Ability to stand and walk for extended periods to engage with visitors and program participants.
Navigate various museum areas to assist visitors and support operations.
Bend, stoop, and reach for filing and administrative tasks.
Perform repetitive tasks, including administrative work and digital design tasks.
Push or pull equipment such as small flatbeds and wheeled cases.
Lift and carry items up to 20 pounds, including educational materials, supplies, or tools as needed.

Responsibilities

Develop and lead the implementation of a comprehensive marketing and communications strategy.
Oversee the creation of high-quality, mission-aligned content across formats (print, digital, video, social) that is both intellectually substantive and emotionally resonant.
Collaborate with leadership team members and across all departments to provide support and promote synergy within the organization.
Regularly assess departmental performance and provide strategic guidance to ensure alignment with the museum’s mission and values.
Stay informed of current trends in marketing, advertising, and customer experience.
Serve as the primary copywriter for internal and external communications.
Provide staff with tools and regular training to ensure consistency in communications and use of the OCM brand across the organization, including elevator pitch, key messaging, brand guidelines, style guide, and clear approval processes.
Lead a comprehensive audience growth strategy that expands and deepens engagement with guests, members, donors, community partners, and influencers.
Conduct and apply audience research (guest sentiment, member and donor perceptions, segmentation, message testing) to shape narrative, campaigns, and content.
Partner with Development to support donor marketing, including acquisition, retention, stewardship communications, and trend analysis.
Oversee OCM’s digital presence, including website strategy and platform integration, ensuring accessibility, discoverability, positive user experience, and alignment with organizational goals.
Lead digital marketing to grow reach and results, including SEO, email strategy, conversion optimization, and paid and organic media/social with clear performance goals.
Align marketing campaigns with special exhibits, and educational campaigns and seasonality to drive attendance, admissions, membership sales, and partner opportunities.
Own brand strategy and management, including messaging, visual identity, and brand voice; set and track brand awareness and brand health metrics over time.
Oversee institutional contact lists management and maintenance.
Serve as the OCM’s principal media strategist and, as appropriate, spokesperson, cultivating relationships with local, regional and national media outlets.
Proactively shape and execute an earned-media agenda, includes op-eds, feature stories, podcasts, and speaking opportunities.
Anticipate and respond to reputational risks with clarity, speed, and sound judgment.
Lead crisis-response planning and execution to ensure consistent messaging and alignment with organizational values.
Provide support to the Board, CEO, and staff during media interactions.
Build, manage, and mentor a high-performing Marketing and Communications team, while also supervising external partners (PR firms, creatives, web developers).
Develop and manage the department budget, ensuring strategic allocation of resources and measurable outcomes.
Establish clear metrics for success, using data and social-listening tools to evaluate reach, engagement, narrative penetration, and ROI.
Collaborate with all departments to ensure communications strategies advance organizational priorities and reinforce collective impact.