Vice President of Community Experience (Sales & Marketing)

Tri Pointe Homes Holdings, Inc.•Salt Lake City, UT

About The Position

Want to work for a fast-paced, innovative company? Tri Pointe Homes is always looking for individuals to help us push forward in our pursuit of high-level home buying. If this sounds like a career for you, apply to be a part of our great team. Tri Pointe Homes Utah is looking for an experienced individual to join our talented group as a Vice President of Community Experience. Position Highlights: Responsible for providing strategic leadership to the division sales, marketing, design studio, and closing services team to optimize the customer experience, revenue, profit margin, and market share.

Requirements

Bachelor’s degree required with a focus on Sales, Marketing, General Business, or a related field preferred.
A minimum of 10 years experience in the home building industry in a leadership role.
Strong leadership and management skills.
Solid knowledge of sales, design studio, closing services, and marketing programs, policies, and procedures.
Understands the homebuilding industry (its standards, practices, and processes).
Ability to prepare, plan and deliver clear and persuasive sales presentations and teach others to do the same.
Ability to design and execute community marketing plans that will drive qualified traffic online and to our new home galleries.
Ability to inspire, motivate and communicate effectively both verbally and through clear, concise written messages.
Ability to consistently set goals and meet deadlines (set up by self, others, and leadership).
Experienced in utilizing business analysis, planning, digital marketing applications, and customer relationship management (CRM) systems to achieve sales, design studio, closing services, and marketing objectives.
Proficient in Microsoft applications including Outlook, Word, and Excel.

Responsibilities

Recruits, hires, evaluates, trains, develops, and retains a productive and highly engaged sales, marketing, design studio, and closing services department focused on customers’ new home community experience.
Develops positive, teamwork, and achievement-oriented work culture for staff.
Models and reinforces actions consistent with the Company’s values, vision, and culture in line with the core leadership competencies listed on the following page(s).
Ensures understanding and compliance with sales, marketing, design studio, and closing services policies, internal control procedures, and practices.
Oversees the development of sales rallies, training sessions, lead conversion coaching, classes, and seminars designed to enhance the skills of assigned New Home Advisors, Specialists, Design Consultants, and other team members.
Works with sales and closing services manager(s) to coordinate the sales, personalization, and closing process for assigned geography, leveraging home office and local resources (e.g. marketing, communications, merchandising, TRI Pointe Connect mortgage operations).
Ensures achievement of established orders and delivery plan goals, while providing a superior customer experience that is consistent with the Company’s mission, vision, values, and brand pillars.
Works closely with design studio staff/purchasing to ensure that the correct options are being offered for sale and that they are packaged and priced appropriately with high levels of customer satisfaction.
Supervises the planning and organizing of broker previews, promotional events, and business meetings.
With marketing manager, develop community marketing assets and communication materials both online and offline that build community interest lists and deliver qualified prospects to sales, ensuring fruitful customer interactions between marketing, sales, and the design studio. Incorporate home office brand marketing into the communication flow with customers.
With the marketing manager, establish and monitor community marketing budgets and analyze results to optimize return on marketing investment
With the marketing manager, establish the consumer-driven vision for each community and coordinates design team members to bring that vision to life in the community design, model home landscaping and merchandising new home gallery, New Home Specialist and New Home Advisor customer interactions, and community marketing communications
Collaborates with other members of management in the selection of land and the creation of products, bringing an in-depth understanding of the division’s markets, up-to-date consumer preferences, and the competition to the discussion.
Keeps senior management (including Division Presidents and home office functional heads) informed of opportunities, problems, progress, and support needed.
Serves as the voice of the customer across communities and functions.
Develops and maintains close relationships with a key broker and consumer groups.
Works collaboratively with other team members to identify local market trends.
Periodically evaluates the team’s execution to ensure continuing improvement in consumer experience across communities.
Ensures New Home Advisors engage customers using the Company’s defined selling process and related touchpoints by monitoring on-the-job performance, reviewing shop videos, and role-playing.
Reviews customer surveys (ex: customer satisfaction, grand opening, livability, homebuyer survey) and qualitative feedback to identify trends and patterns of customer preferences and potential gaps in execution.
Collaborates with home office marketing team on brand marketing strategy and the execution of company sales, design studio, closing services, and marketing initiatives.
Leads the divisional implementation and evaluation of community marketing initiatives and sales programs.
Enhances division community marketing direction and strategy through market/local consumer feedback and analysis of results.
Develops and maintains current knowledge of local competitor policies, programs, pricing, and products, as well as consumer demographics and economic influences.
Oversees timely, accurate collection of key competitor data via the New Home Advisors, monitors and shops competitive products, providing feedback to brand/division leadership to ensure they’re kept abreast of market trends and that appropriate positioning actions are taken
Prepares forecasts and undertakes other relevant business analyses for assigned geography.
Works with Division President, sales manager(s), marketing director/manager, design studio manager, and divisional controller to set community and option pricing, manage homesite releases, margins, and sales pace.
Provides required reports to division and home office management in a timely and consistent matter.
Other duties as assigned.