Vice President of Brand Marketing

Life is Good•Boston, MA

1d•Hybrid

About The Position

You may have seen this job posted recently and wonder why you're seeing it again. After reading through hundreds of applications submitted by exceptionally talented people, we're including the following words to provide an extra layer of clarity. To some folks, “brand marketing” means launching a steady cascade of new campaigns with trending language, flashy visuals, and a celebrity spokesperson. To others, it’s updating the brand guidelines and calling it a day. It's different here. We're rooted in authenticity, fueled by optimism, and always more interested in building deep, uplifting, inspiring connections than spectacle, or the latest attention-grabbing shiny toy. We have an incredible team of smart, curious, creative, collaborative people who are all-in on our shared mission: to spread the power of optimism. At Life is Good, our story begins with two visionary founders who continue to lead our mission and shape everything we do. We’re a growing, stable brand—not chasing disruption for disruption’s sake, and not seeking a sweeping transformation. Instead, we’re focused on something more grounded, timeless, and meaningful: thoughtfully, steadily, and authentically expanding our community of customers and followers who believe in lifting each other up. What we say and do every day gives more people access to positive energy and optimism, vital ingredients to a happy, healthy, and fulfilling life. What you and your team create together will have long-lasting value and impact on humanity. Like life itself, it won't be easy, and it won't be perfect, but it will be good. As our VP of Brand Marketing, you’ll help us cultivate the next chapter of our brand journey—honoring the vision that started it all while finding fresh, resonant ways to share it with the world. Does your experience includes hands-on leadership of a growing customer-focused brand, marketing partnerships, community expansion, and creative output (social, copy, photography, graphics, and more)? We want to hear your story.

Requirements

You have demonstrated measurable success in leading and growing a respected brand or brands
You have successfully led the execution of full-funnel marketing initiatives
You have measurable success leveraging social media to spark conversations and grow communities
You have effectively used consumer research to identify insights that positively impact business metrics
You bring 10+ years of relevant experience

Responsibilities

Lead a large team encompassing Creative Services, Social Media, Brand Marketing, Speaking, and PR. Grow our brand awareness, community, and business
Lead the team that produces all creative assets for the Business Units, Social Media, Brand Marketing / Partnerships, Speaking, and PR
Lead cross-functional collaboration to execute go-to-market strategies, ensuring a cohesive brand message across marketing channels, product lines, and retail channels
Oversee the development and execution of effective upper, mid, and lower funnel creative assets for paid, owned, and earned spaces
Lead the team that develops and implements social media strategy across existing and emerging platforms
Manage and grow our community of optimists, encouraging storytelling, rewarding engagement, and improving overall brand experience
Develop and execute innovative cross-channel strategies that broaden the demographic composition of our customer base and convey the depth of our brand and non-profit commitment
Develop, manage, and allocate the brand marketing budget to meet short and long-term strategic objectives
Identify, secure, and nurture brand partnerships that elevate the brand and expand our audience
Conduct consumer research to identify awareness levels and insights to hone our marketing efforts
Lead and grow our paid speaking revenue, amplifying the optimistic voices at Life is Good
Partner with the leaders of our non-profit to increase awareness and relevance of the organization

Benefits

Medical
Dental
Vision
Flexible Spending Accounts
Transit or Parking Reimbursement Accounts
Life
AD&D
Short, and Long-Term Disability
401(k) with a match
Paid Time Off
10 paid holidays
Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice)
Family Time