Vice President of Brand, Content Marketing, and Communications

Verifone•New York City, NY

About The Position

The Vice President of Brand, Communications, and Content Marketing is a strategic leader responsible for shaping and executing the company’s branding, comms, and content strategies. This role combines high-level strategic thinking with operational oversight to ensure consistent brand messaging, effective storytelling, and alignment with business objectives. The VP will lead a team of creative and communications professionals, manage external agencies, and collaborate across departments to build and amplify the company’s reputation, engage target audiences, and drive business growth.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field; MBA or advanced degree preferred.
15+ years of experience in brand, communications, and content marketing leadership roles, preferably in a high-growth or dynamic environment.
Proven success in building and managing a brand strategy across multiple channels.
Exceptional communication and storytelling skills, with a strong ability to translate complex ideas into clear, compelling messages.
Expertise in digital marketing, social media, and content management platforms.
Strong leadership and team-building skills, with a track record of managing and developing talent.
Ability to manage budgets, prioritize initiatives, and drive results under tight deadlines.

Nice To Haves

Experience in Fintech.
Established relationships with media outlets and influencers in relevant sectors.
Strong analytical skills and comfort with using data to drive decisions.
Creative thinker with a passion for innovation and storytelling.

Responsibilities

Develop and implement an integrated communications, brand, and content marketing strategy aligned with the company’s mission, vision, and business goals.
Serve as a trusted advisor to senior leadership on matters related to brand positioning, public relations, and messaging.
Monitor industry trends, competitor strategies, and market dynamics to adjust plans proactively.
Oversee the development and evolution of the brand identity, ensuring consistency across all touchpoints and platforms.
Lead efforts to enhance brand awareness, reputation, and equity among target audiences.
Ensure all marketing materials and communications reflect the brand’s tone, values, and voice.
Manage external communications, including media relations, public relations, and crisis communications.
Oversee internal communications to ensure employees are informed, engaged, and aligned with company priorities.
Act as the primary spokesperson for the organization when necessary.
Drive the content strategy to create compelling, engaging, and valuable content that resonates with target audiences across channels.
Oversee the development of blogs, videos, whitepapers, social media content, and other digital assets.
Ensure content marketing efforts drive lead generation, customer retention, and thought leadership.
Build, lead, and mentor a high-performing team of communication, brand, and content professionals.
Foster a culture of creativity, collaboration, and innovation within the team.
Partner with cross-functional teams, including sales, product, and customer success, to align messaging and amplify impact.
Establish KPIs and metrics to evaluate the effectiveness of communication and marketing initiatives.
Regularly report on progress and outcomes to senior leadership.
Continuously optimize strategies based on data insights and feedback.