Vice President, New Stream Media

dentsu•New York, NY

3d•Hybrid

About The Position

The Vice President of New Stream Media (NSM) will serve as a senior leader driving strategic growth, innovation, and operational excellence across dentsu’s Retail Media Network (RMN) and enterprise media offerings. This role is responsible for expanding NSM’s footprint, building scalable consulting and monetization models, and delivering measurable business impact. The VP will partner closely with cross-functional teams, including media, analytics, creative, and consulting, to architect integrated solutions and accelerate client success. This role is ideal for a seasoned leader with deep expertise in retail media, commerce strategy, and cross-practice orchestration—someone who thrives in a fast-paced, matrixed environment and is passionate about shaping the future of RMNs. You will report to the EVP, Retail Media Solutions Lead.

Requirements

12+ years of experience in retail media, commerce strategy, or digital advertising.
Proven track record of leading large-scale initiatives and cross-functional teams.
Deep understanding of RMNs, commerce media, and enterprise media buying.
Strong strategic thinking, solution selling, and storytelling capabilities.
Exceptional communication, presentation, and stakeholder management skills.
Bachelor’s degree required

Nice To Haves

Master’s degree preferred.

Responsibilities

Own the NSM roadmap across design, build, and run phases of RMN development.
Lead monetization strategy and go-to-market planning, including pricing, packaging, and partner enablement.
Expand NSM’s non-endemic advertising footprint and unlock new revenue streams for retailers
Drive net-new and organic revenue growth across RMNs and enterprise media.
Architect integrated solutions that span media, analytics, creative, and consulting.
Collaborate with the Chief Growth Officer to align NSM initiatives with dentsu Media’s enterprise growth priorities.
Oversee delivery models and staffing plans to ensure scalable execution.
Partner with finance and commercial teams to shape investment strategies and revenue models.
Lead internal enablement efforts, including sales tools, training, and thought leadership.
Build trusted relationships with senior client stakeholders and industry partners.
Represent NSM in external forums and contribute to dentsu’s thought leadership in retail media.
Ensure client satisfaction and retention through strategic oversight and innovation.