Vice President, Milestone Brand Marketing

Signet Jewelers•Irving, TX

About The Position

At a pivotal moment of brand and commercial transformation, the Vice President of Milestone Brand Marketing will define and lead brand strategy, communications, and customer experience for Kay Jewelers and Peoples Jewelers. As a senior leader within both the Brand Marketing Leadership Team and the Milestone cross‑functional leadership team, this executive will translate enterprise priorities into distinctive, performance‑driven brand strategies that accelerate growth across core milestone occasions while modernizing brand perception and deepening customer engagement. This is a high‑visibility, enterprise‑impact role for a brand leader who thrives at scale, balances creativity with rigor, and brings both strategic vision and operational excellence.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred
12+ years of progressive brand marketing leadership experience, ideally in jewelry, luxury, specialty retail, or omnichannel consumer brands
Proven success leading integrated brand and performance marketing strategies at scale
Strong financial acumen with experience managing large marketing investments
Executive presence with the ability to influence at the C‑suite and enterprise level
Deep understanding of omnichannel retail, digital commerce, and customer lifecycle management
Strong analytical, storytelling, and presentation skills
Ability to lead with agility in a fast‑paced, high‑visibility environment

Responsibilities

Brand Strategy & Positioning Define and evolve long‑term brand positioning, messaging architecture, and value propositions rooted in milestone‑driven customer needs
Lead brand reinvention initiatives that modernize perception while honoring the core customer
Ensure a cohesive brand identity and consistent customer experience across all touchpoints
Annual & Seasonal Marketing Leadership Develop insight-led annual marketing strategies aligned to commercial priorities and growth occasions
Translate merchandising and seasonal product strategies into compelling, integrated campaigns
Own end-to-end seasonal go‑to‑market execution across Media, CRM, Social, PR, Visual, and eCommerce
Align cross‑functional partners to deliver coordinated, measurable impact
Creative & Omnichannel Execution Oversee development of brand and seasonal creative from concept through execution across digital, social, retail, and traditional channels
Partner with agency and production partners to ensure quality, consistency, and innovation
Optimize media and channel mix using performance data and customer insights to balance short‑term demand with long‑term brand equity
Performance Marketing & Investment Stewardship Lead a multi‑million‑dollar marketing investment portfolio with strong ROI discipline
Establish clear measurement frameworks connecting marketing activity to traffic, conversion, and revenue outcomes
Balance brand‑building investment with performance marketing to drive sustainable growth
Customer Engagement & Social Own organic social strategy across Instagram, Facebook, TikTok, Pinterest, and emerging platforms
Ensure CRM strategy drives lifecycle marketing, retention, and milestone reactivation
Identify opportunities for deeper engagement through partnerships, influencers, PR, and experiential activations
Enterprise & Cross‑Functional Leadership Serve as a strategic marketing advisor to the Brand President and executive leadership
Partner closely with Merchandising, Planning, Finance, eCommerce, Creative, Media, and Store Operations
Influence enterprise‑level decisions that shape brand, customer experience, and long‑term growth
People & Culture Leadership Build, lead, and inspire a high‑performing, multidisciplinary marketing organization
Assess organizational capability and define development and succession plans
Foster a culture of accountability, collaboration, innovation, and data‑driven decision‑making
Strengthen agency and external partnerships to elevate brand execution