Vice President, Membership

NYC Tourism + Conventions • New York, NY

21d • Hybrid

About The Position

The Vice President, Membership is responsible for the overall performance, retention, revenue growth, and value delivery of New York City Tourism + Conventions’ membership program. This role leads the execution of membership strategy across sales, renewals, member engagement, and signature programs, ensuring membership remains a core revenue engine and a meaningful, results-driven experience for members. The VP oversees a team responsible for membership sales, member programs, services, and systems, and is accountable for operationalizing organizational goals within the Membership function, translating them into clear priorities, measurable outcomes, and consistent execution. In addition to team leadership, this role directly manages relationships with some of the organization’s most engaged and strategically important members, including attractions, hotels, and other high-impact partners.

Requirements

• Minimum 8 - 10+ years of experience in membership, sales, revenue, or customer-focused leadership roles; tourism, hospitality, or member-based organizations preferred.
• Proven experience leading teams and managing managers, with a strong track record of delivering results through others.
• Demonstrated success driving retention, renewals, and revenue growth in a complex, multi-stakeholder environment.
• Strategic and analytical mindset with the ability to use data to inform decisions and prioritize initiatives.
• Excellent communication and presentation skills, with the ability to engage members, staff, and senior leadership.
• Deep knowledge of New York City’s tourism landscape, boroughs, and diverse business communities.
• Collaborative leadership style with the ability to work cross-functionally and align stakeholders around shared goals.

Responsibilities

• Membership Strategy, Retention & Revenue: Own end-to-end execution of membership strategy with a primary focus on retention, renewals, and revenue growth across all member categories. Manage annual departmental revenue and retention goals, ensuring alignment with organizational priorities. Provide ongoing evaluation of the membership value proposition, including pricing, tiers, packaging, and benefits, to ensure clarity, competitiveness, and strong return on investment for members. Identify and develop new revenue opportunities tied to member engagement, participation, and programming. Oversee renewal strategy and cadence, ensuring proactive outreach, clear value articulation, timely billing, and coordination with Finance on collections and reporting.
• Member Engagement & Relationship Management: Oversee the engagement and retention of approximately 1,600+ member organizations across all five boroughs and membership categories. Directly manage and maintain senior-level relationships with the organization’s most engaged, high-value, and high-visibility members, including attractions, hotels, and other key tourism partners. Establish standards and expectations for member onboarding, servicing, communication, and issue resolution across the department. Ensure members are actively informed of opportunities to participate in programs, events, marketing initiatives, and industry engagement. Partner cross-functionally with Marketing, Destination Services, Communications, Research, and Events to maximize member visibility, participation, and impact. Use data, feedback, and performance metrics to continuously assess and improve member satisfaction and retention.
• Signature Programs & Program Recruitment: Provide program leadership and execution oversight of NYC Tourism + Conventions’ flagship membership programs, including but not limited to: NYC Restaurant Week Broadway Week / Off-Broadway Week Hotel Week Must-See Week and related initiatives Ensure programs are designed and managed in alignment with organizational priorities as both engagement and revenue drivers, with clear recruitment goals, timelines, quality standards, and performance benchmarks. Oversee program recruitment strategy in partnership with Managers, ensuring participation targets are met and program quality remains high. Review post-program results to assess performance, member feedback, and opportunities for improvement.
• Staff Leadership & Management: Lead and manage a team of Managers responsible for membership sales, programs, services, and systems. Set clear goals, priorities, and accountability for the team, aligning individual and departmental objectives with organizational priorities. Provide coaching, feedback, and professional development to build strong managers and ensure consistent performance. Foster a collaborative, results-oriented team culture with a strong focus on execution, communication, and member outcomes.
• Systems, Reporting & Operations: Provide executive oversight of the Membership CRM (Simpleview), ensuring it supports sales, renewals, reporting, and member engagement needs. Ensure accurate, timely reporting on membership performance, revenue, renewals, program participation, and key KPIs. Partner with Finance and Operations to ensure data integrity, billing accuracy, and forecasting alignment. Identify opportunities to improve processes, efficiency, and scalability across the Membership department.

Benefits

• Hybrid Schedule: 3 days in-office (Tues/Wed required + 1 flex day); Fridays remote.
• Generous Time Off: PTO Bank (personal, sick, and vacation) Holidays: up to 12 paid company holidays, plus extended Winter Break. Floating Holiday: 1 per year, front-loaded.
• Healthcare: Premium medical, dental, and vision plans, plus HRA.
• Retirement & Development: Retirement savings plan and professional development opportunities.
• Perks: Cell phone credit to subsidize your plan and a monthly commuter allowance.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed