Vice President Marketing - MGM Grand Detroit

MGM Resorts International • Detroit, MI

4d • Onsite

About The Position

The Vice President of Marketing is responsible for providing Senior Executive leadership and direction to the Special Events, Database Marketing, Casino Marketing, VIP Services, Advertising Brand Management as well as Public Relations. The job requires an in‐depth understanding of competitive environments, multi‐channel communications, and best practices in the area of brand development, advertising, direct response and relationship marketing, consumer promotion and business analytics. This role ensures all marketing activities are performed within the reporting business units are done in accordance with the company's strategic business objectives, budget guidelines, mission statement, and service standards. This position serves as a member of the Property Executive Committee and plays a key role in establishing short/long‐term vision and goals for the property.

Requirements

• The ideal candidate holds a bachelor’s degree (preferred) and brings at least six years of prior relevant experience.
• They ideally have ten or more years of experience in marketing, casino marketing, or a related field within a large hospitality or casino resort environment, with demonstrated extensive management experience.

Responsibilities

• Serve as a key member of the Executive Committee team to support the Property President in the development and execution of the property’s Strategic Marketing plan
• Responsible for the development, monitoring and management of the annual Marketing Budget, P&L and all related Marketing Expenses to ensure successful achievement of department and business financial objectives
• In collaboration and partnership with the Commercial Group, establishes customer segmentation strategy, marketing reinvestment, Test and Learn, Marketing calendar, player events and promotions and other direct marketing programs, loyalty program strategy, all aspects of VIP Casino Marketing, Cross Property Marketing and other marketing strategies and initiatives as required
• Partner with the Commercial Group on the development of annual advertising plan including creative strategy, print and broadcast media to ensure alignment with company goals
• Oversee local relationships with media and sponsorship partners and plays lead role in negotiation of local media and sponsorship contracts
• Lead and ensure collaboration and partnership with Marketing Analytics COE to drive a culture of continuous improvement and data and insights driven marketing
• Lead and directs the development, execution and measurement of guest service standards within reporting operational departments consistent with the company service standards and brand attributes
• Provide leadership to the reporting divisions including creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s diversity commitment
• Collaborate and ensures marketing engagement and support of Business Unit needs including Slots, Table Games, Food and Beverage, Entertainment, Hotel, Convention Sales, Retail and all other Operational units as required
• Ensure all reporting business units delivery standard service, aligning with the properties individual brand while supporting the One Company Culture of MGM Resorts International

Benefits

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free meals in our employee dining room
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

What This Job Offers

• Job Type: Full-time
• Career Level: Executive