Vice President, Marketing Technology.

Talkiatry • San Francisco, CA

14d • $220,000 - $260,000

About The Position

We are seeking a VP of Marketing Technology to own, enable and transform Talkiatry’s website, lifecycle/crm, marketing data, landing page optimization systems. You will meaningfully advance our current capabilities, identifying opportunities and new technology (AI-included) to scale with Talkaitry’s growth. You will build a high-performing team, ensuring uptime, data accuracy, and governance while collaborating across functions like Growth Marketing, Product Marketing, Partnerships, Clinical Recruiting, Product, and Support.

About Talkiatry:
Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.
60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.

Requirements

• Bachelors degree or a relevant experience
• 10+ years of experience in marketing technologies or operations with direct experience with CRM, CMS
• Familiarity in regulated industries (e.g., HIPPA compliance, GDPR best practices, etc…)
• Familiarity with HTML, CSS, Javascript and Figma
• Familiarity with SEO and Accessibility standards
• Strong project management and organizational skills
• Deep understanding of data models, segmentation, SQL, data workflows and interfaces
• Attention to detail with an analytical mind and outstanding problem-solving skills
• Outstanding communicator, collaborator and teammate

Responsibilities

• Marketing Technology Ownership
• Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Osano, Tag Manager, Twilio, Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow.
• Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem.
• Serve as the primary point of contact with Technology: Owning business requirements, partnering on technical specifications, and being the source of truth to enable marketing technology
• Website, Lifecycle, and Ad tech
• Oversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms.
• Evolve our current capabilities around web measurement, testing, and compliant tracking.
• Overhaul and enhance our Lifecycle CRM tech stack. Resolve tech debt, implementation/re-implementation, and unify disparate systems
• Partner with Growth Marketing to integrate and enable external advertising vendors
• Data Management & Governance
• Maintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations.
• Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry’s commitment to privacy and compliance.
• Own the implementation, documentation and maintenance of web privacy tools (Osano)
• Cross-Functional Collaboration
• Develop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements.
• Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives.
• Represent Marketing and serve as the primary point of contact with the Technology organization. You will own requirements gathering, inform technical specifications/implementation, and collaboratively groom martech priorities with Tech
• Enhance and evolve with AI
• The leading marketing technology platform today will not be the leaders in the next 12-months. You will stay abreast to the latest development in this space and ensure our systems are AI-ready for a fast transition to emerging technologies.

Benefits

• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
• It all comes back to care: we’re a mental health company, and we put our team’s well-being first

What This Job Offers

• Job Type: Full-time
• Career Level: Executive