Vice President, Marketing Lead Generation & Enablement

MSCI • New York, NY

4d

About The Position

We are seeking a strategic and commercially minded Leader of Marketing Lead Generation Strategy and Enablement to define and scale how we attract, prioritize, and convert high-value prospects, owning the top and middle of the funnel from awareness through Sales Accepted Lead (SAL). This role defines how MSCI leverages artificial intelligence, automation, and data science to identify high-value prospects, generate qualified demand, and equip sales with precision-targeted insights and enablement content that accelerate revenue growth. Working at the intersection of marketing strategy, sales enablement, and go-to-market alignment, the ideal candidate will drive both pipeline quality and velocity. An Account-Based Marketing (ABM) mindset will be applied to help deepen engagement across strategic accounts and B2B buying groups. This role will also lead the strategy and day-to-day management of our sales enablement platforms (e.g., Highspot), ensuring that content is organized, aligned to the buyer journey, and effectively leveraged by sales teams. Success includes increasing seller adoption, improving content effectiveness, and enabling seamless sales workflows through smart platform governance and analytics.

Requirements

• 10+ years in B2B marketing, with deep expertise in lead generation, automation, and AI-enabled marketing technologies.
• Proven track record of implementing AI and predictive models in marketing strategy (lead scoring, segmentation, personalization, or content generation).
• Skilled in MarTech architecture — Salesforce, Marketo/HubSpot, 6sense, Demandbase, Bombora, Highspot/Seismic.
• Understanding of data science principles , marketing analytics, and AI-driven optimization.
• Visionary leader with a balance of creativity, data fluency, and strategic influence.

Responsibilities

• AI-Driven Strategy & Innovation Architect a marketing AI roadmap that integrates predictive analytics, generative AI, and automation across campaign design, segmentation, and personalization.
• Implement AI models for lead scoring , intent prediction, and buying-stage identification using behavioral, firmographic, and engagement data.
• Deploy generative AI to scale content production (e.g., campaign assets, nurture streams, sales enablement materials) while maintaining brand integrity and compliance.
• Partner with Data Science and RevOps to integrate AI models with Salesforce, Marketo, and ABM platforms (6sense, Demandbase, Bombora).
• Continuously evaluate emerging AI tools to enhance pipeline accuracy, campaign performance, and marketing efficiency.
• Demand Generation Leadership Design and execute a global demand generation strategy combining inbound marketing, ABM, and targeted digital outreach.
• Govern the end-to-end lead lifecycle up to SAL, ensuring lead quality, scoring integrity, and frictionless routing to sales.
• Balance top-of-funnel acquisition with strategic account-based marketing to drive conversion velocity.
• Ensure campaign orchestration leverages AI insights to dynamically optimize targeting, messaging, and channel allocation.
• Sales Enablement & AI Collaboration Manage the global sales enablement ecosystem (e.g., Highspot/Seismic) and infuse it with AI-driven content recommendations tailored to buyer personas, industries, and opportunity stages.
• Develop and maintain AI-assisted playbooks for sales, combining behavioral analytics with contextual enablement guidance.
• Collaborate with the Sales Transformation team to ensure seamless marketing-to-sales handoff enriched with predictive insights and prioritized leads.
• Analytics, Measurement & Optimization Establish AI-powered dashboards to forecast pipeline outcomes, attribute campaign impact, and simulate marketing performance scenarios.
• Measure marketing’s contribution to pipeline creation, conversion velocity, and content adoption.
• Partner with Data Engineering and Analytics to ensure real-time visibility into lead flow, engagement scoring, and ROI.
• Use reinforcement learning and A/B testing frameworks to optimize nurture sequences, lead routing, and campaign resource allocation.
• Leadership & Cross-Functional Collaboration Lead a high-performing global marketing operations and enablement team skilled in AI, data, and automation.
• Partner with Sales, RevOps, and Product Marketing to align on shared pipeline goals and funnel definitions.
• Serve as a change leader for AI adoption within the marketing organization — training teams on prompt engineering, AI ethics, and human-AI collaboration best practices

Benefits

• Transparent compensation schemes and comprehensive employee benefits, tailored to your location, ensuring your financial security, health, and overall wellbeing.
• Flexible working arrangements, advanced technology, and collaborative workspaces.
• A culture of high performance and innovation where we experiment with new ideas and take responsibility for achieving results.
• A global network of talented colleagues, who inspire, support, and share their expertise to innovate and deliver for our clients.
• Global Orientation program to kickstart your journey, followed by access to our Learning@MSCI platform, LinkedIn Learning Pro and tailored learning opportunities for ongoing skills development.
• Multi-directional career paths that offer professional growth and development through new challenges, internal mobility and expanded roles.
• We actively nurture an environment that builds a sense of inclusion belonging and connection, including eight Employee Resource Groups. All Abilities, Asian Support Network, Black Leadership Network, Climate Action Network, Hola! MSCI, Pride & Allies, Women in Tech, and Women’s Leadership Forum.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees