Vice President, Marketing-Jack Link's Brand

Jack Link's Protein Snacks • Minneapolis, MN

22d

About The Position

The Vice President, Marketing, will lead the marketing and strategic growth plan for the Jack Links brand, including the core portfolio of meat snacks, refrigerated snacks, brand extension platforms and partnerships. This senior Marketing leader will have full P & L accountability and be ultimately responsible for delivering on all volume and profit objectives for the Jack Link's brand.

Requirements

• Bachelor’s degree or equivalent
• Minimum 10+ years related Marketing experience
• CPG Marketing experience
• Exceptional visionary and strategic leadership skills, demonstrated at the Vice President level, including accessing the needs of current talent and recommending talent requirements to meet future business needs
• Extensive understanding of brand marketing and general management principles
• Demonstrated strong P & L management and performance driven marketing experience
• Proven ability to use qualitative and quantitative data to develop actionable insights.
• Fluent in traditional, digital, social media marketing and public relations
• A strong coach with demonstrated skills and experience in providing feedback and development opportunities that engages Team Members, creating a bench of future talent from within
• Excellent verbal and written communication skills; must work effectively with all levels of leadership and employees
• Highly organized with strong on time management and meeting deadline skills
• Strong analytical skills and data-driven thinking
• Highly creative with ability to think out of the box
• Proficient in Internet navigation, Microsoft Word, Excel, PowerPoint, and Outlook

Nice To Haves

• MBA
• Food experience

Responsibilities

• Lead, coach and professionally develop team members with a focus on developing functional, interpersonal, and leadership skills. Understand, develop and maintain the core Company competencies: Customer Focus, Decision Quality, Ensures Accountability, Communicate Effectively, Instills Trust, Drives Results, and Situational Adaptability in one’s self as well as the Marketing Team
• Lead agencies and vendors to deliver projects
• Develop and guide the strategic initiatives for the brands in service of the Company’s overall objectives, goals and strategies
• Ensure all brands have a clear, strong, and well-communicated consumer-based differentiated brand positioning that provides clear direction for the organization across product, brand, and class of trade
• Identify new product and commercial opportunities to drive revenue, margin and profit growth
• Assess competitive threats, determine best courses of action to mitigate potential risks, and execute accordingly
• Lead with partnerships team, including innovation, communications, strategic vision and execution
• Manage a distinct Stage Gate approach with the appropriate processes, tools, and metrics to support new growth opportunities
• Assess and prioritize business initiatives in an environment of rapid change. Respond and manage quickly to market opportunities, sometimes with limited information
• Champion the integrated communications process to drive exceptional consumer communication, including traditional media, digital media, social media, email, and public relations, with the internal marketing services partner as applicable
• Be a visible and vocal champion for all Jack Link's brands within the Company and with customers and partners
• Function as a core equity assets steward for designated global/major regional brand(s) as appropriate
• Performs other duties and responsibilities as necessary

Benefits

• Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 1,001-5,000 employees