Vice President, Marketing Capabilities & Transformation

St. George's UniversityTown of Islip, NY
$170,000 - $230,000

About The Position

Medforth Global Healthcare Education (MGE) seeks a strategic and execution-oriented Vice President, Marketing Capabilities & Transformation to modernize and scale the organization’s marketing infrastructure, technology, and operating model. Reporting to the Chief Marketing Officer, this leader will build and lead a Marketing Capabilities Center of Excellence responsible for marketing technology, digital platforms, automation, and AI-enabled engagement across the Medforth portfolio. This role will play a critical part in transforming marketing into a technology-enabled growth engine, ensuring prospective students can move seamlessly from inquiry to application through modern digital experiences and intelligent automation. A core priority will be implementing AI and agentic solutions that enhance the prospective student journey while reducing reliance on traditional digital enrollment application and call center models.

Requirements

  • 12+ years of leadership in marketing technology, marketing operations, or digital transformation
  • Experience implementing modern CRM, marketing automation, and digital engagement platforms (Salesforce ecosystem preferred)
  • Demonstrated success deploying AI or automation solutions that improve customer experience and operational efficiency
  • Proven ability to build scalable platforms, teams, and operating models in complex organizations
  • Strong executive communication skills and ability to translate technical strategies into business impact

Nice To Haves

  • Experience in higher education, healthcare marketing, or enrollment marketing
  • Experience implementing AI-driven student or customer engagement solutions

Responsibilities

  • Marketing Technology Leadership
  • AI-Driven Transformation
  • Marketing Capabilities Center of Excellence
  • Digital Experience & Platforms
  • Enterprise Transformation
  • Cross-Functional Leadership
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