Vice President, Marketing Business Operations and Transformation

NICE•Hoboken, NJ

About The Position

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you. So, what’s the role all about? Act as the operational leader and strategic partner to the CMO, responsible for driving marketing effectiveness, enabling data-driven decisions, and leading transformation initiatives that accelerate growth and scale.

Responsibilities

Act as a trusted advisor to the CMO on performance, investment decisions, and strategic priorities
Translate marketing strategy into operational plans, targets, and execution frameworks
Drive operating cadence (QBRs, MBRs, exec reporting, planning cycles)
Own the marketing performance model across pipeline, revenue contribution, and ROI
Ensure single source of truth for metrics across Marketing, Sales, and Finance
Deliver actionable insights, not just reporting
Lead enterprise-level initiatives such as: AI in marketing Funnel redesign / GTM shifts Productivity and efficiency programs
Drive adoption and behavior change, not just implementation
Define how marketing operates across: Functions Regions Segments
Establish clear governance, accountability, and decision frameworks
Remove friction between teams (a big hidden value of this role)
Own annual and quarterly planning processes
Align spend to growth priorities and measurable outcomes
Provide the CMO with clear trade-off scenarios and investment recommendations
Own the capability roadmap (not just tools)
Ensure data enables: Targeting Measurement Personalization
Partner with IT/Data to build a future-ready architecture
Be the primary interface between Marketing and: Revenue Operations (pipeline + conversion) Finance (ROI, planning)
Drive shared accountability for revenue outcomes
Lead a consolidated or federated team across: Marketing Ops Analytics Martech Program Management
Build a high-credibility, high-impact function (not seen as support)

Benefits

Join an ever-growing, market disrupting, global company where the teams – comprised of the best of the best – work in a fast-paced, collaborative, and creative environment!
As the market leader, every day at NiCE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations.
If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NiCEr!

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