Vice President, Mar-tech Partnerships

Mastercard•Boston, MA

1d•$188,000 - $328,000

About The Position

Mastercard Services provides cutting-edge solutions centered on data-driven technologies and innovation, including payments-focused consulting, loyalty and marketing programs, data-driven platforms, and cybersecurity solutions. The Consumer Acquisition and Engagement organization, within Services, focuses on bringing consumer and cardholder engagement to the next level by delivering personalized, relevant experiences and rewards. Their solutions provide businesses with a sophisticated infrastructure integrating data and technology across the consumer journey, specifically focusing on Personalization & Media Solutions platforms that empower merchants and commerce-oriented businesses to deliver individualized experiences across various channels. These tools include real-time personalization, media placement and measurement, and product recommendations. The VP of Channel Partnerships, Personalization & Media Solutions is a quota-carrying, revenue-producing leadership role responsible for building and scaling the indirect sales motion for Mastercard's personalization and media platform in North America. This leader will identify, recruit, enable, and manage a portfolio of high-value channel partners, including agencies, system integrators, martech consultancies, and commerce platforms, to source net-new business and expand existing relationships within the merchant and retail ecosystem.

Requirements

15+ years of channel, partnerships, or relevant commercial experience with a proven track record in recruiting and developing productive partner ecosystems, ideally within martech, adtech, SaaS, retail media, or adjacent digital engagement categories.
Deep understanding of the digital engagement, retail, and commerce landscape — including media and advertising ecosystems, personalization platforms, and SaaS business models.
Demonstrated success sourcing, qualifying, and forming strategic business relationships with partner-side stakeholders and senior decision-makers.
Experience developing and managing joint business planning processes with partners, including pipeline reviews and QBRs.
Strong personal network within applicable industries (martech, retail media, commerce technology, digital agency ecosystem).
Experience hiring, managing, and developing high-performing, revenue-producing teams in a distributed environment.
Proven ability to navigate complex enterprise organizations, influence cross-functionally, and drive execution in a matrixed structure.
Entrepreneurial mindset with a strong sense of urgency and outcome-orientation; comfortable building in ambiguity.

Nice To Haves

Agency-side, system integrator, or media platform experience is also valued.
Consulting or advisory experience a plus.

Responsibilities

Define the target partner profile aligned to our personalization and media solutions — including agencies, SIs, martech consultancies, retail media platforms, and commerce technology providers.
Identify, qualify, and engage prospective partners through structured research, outreach, and relationship development, converting qualified prospects into committed, productive partnerships.
Maintain a healthy pipeline of prospective and in-flight partner relationships to meet established recruitment and revenue targets.
Drive onboarding and activation of new partners — ensuring partner teams are enabled, equipped, and motivated to position, sell, and deploy Mastercard's personalization and media solutions.
Develop and maintain partner-facing materials, training resources, and playbooks in collaboration with product, marketing, and sales engineering.
Meet and exceed assigned channel revenue targets; manage pipeline and forecast reporting across the partner portfolio.
Drive monthly partner alignment sessions to review pipeline health, conduct win/loss analysis, and develop penetration strategies for key accounts.
Partner with high-performing and high-potential partners to develop annual joint business plans; conduct quarterly business reviews to assess progress and recalibrate priorities.
Engage Mastercard direct sales, product, marketing, and sales engineering in support of partner-driven opportunities.
Serve as the voice of the channel — providing structured feedback from the field to inform product roadmap, go-to-market programs, and partner tooling.
Execute field marketing activities — including trade shows, partner summits, and joint sales presentations — in coordination with supporting functions.
Build, coach, and develop a high-performing channel partnerships team; make deliberate decisions on team structure and composition to sustain a performance culture.
Set clear objectives tied to incentive plans; implement coaching and performance management processes that drive accountability and development.
Set the vision and operating model for Channel Partnerships in North America, working collaboratively with regional and global peers.

Benefits

insurance (including medical, prescription drug, dental, vision, disability, life insurance)
flexible spending account and health savings account
paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
80 hours of Paid Sick and Safe Time
25 days of vacation time and 5 personal days, pro-rated based on date of hire
10 annual paid U.S. observed holidays
401k with a best-in-class company match
deferred compensation for eligible roles
fitness reimbursement or on-site fitness facilities
eligibility for tuition reimbursement
and many more