AWM, Marcus by Goldman Sachs, Integrated Marketing, Vice President, Richardson, TX

Goldman Sachs•Richardson, TX

About The Position

The Marcus US Marketing team is responsible for driving growth and end-to-end customer lifecycle management for millions of Marcus customers across our high yield savings and CD products. We’re a data driven team that’s hyper-focused on performance, measurable impact, customer insights & experience and digital. We are also very collaborative, integrated with the business, providing strategic partnership with pricing, product, engineering, and delivery / operations. Marcus is growing fast – and looking for bold thinkers and doers to help us fuel the next wave of growth. We have been very successful in our acquisition program to date and are looking to expand our marketing program. As VP of Integrated Marketing, you will be a senior leader on the Marketing Acquisition team, responsible for translating market and audience insights into impactful brand strategy and execution. This role will drive brand awareness, favorability, and creation and execution of integrated go-to-market plans across channels to support breakthrough growth. Day to day, VP of Integrated Marketing will oversee Marcus’ brand strategy and integrated marketing efforts, including partnering with research on consumer insights, developing narrative and positioning, aligning creative, media, content and performance strategies into measurable, cohesive and effective campaigns. You will work closely with business leadership, marketing colleagues, and product and pricing to ensure seamless alignment between brand initiative, performance marketing activities, and overall business strategy.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
10+ years of experience in marketing, with at least 5 years in a progressive leadership role within integrated or brand marketing
Experience within financial services / consumer banking preferred
Proven track record of developing and executing successful cross-channel campaigns with measurable business results
Excellent analytical and problem-solving skills.
Strong communication and interpersonal skills.
Ability to work effectively in a fast-paced, dynamic environment.
Experience managing and developing a team of marketing professionals.
Strong financial acumen and experience managing marketing budgets.
Able to work in a regulatory environment with legal & compliance partners

Nice To Haves

Exceptional strategic vision combined with a strong bias for action and execution excellence, with a relentless focus on customer experience
A highly proactive and self-directed leader who identifies and capitalizes on strategic opportunities for the business
Intellectually curious and a courageous challenger of the status quo, driving continuous improvement and innovation
Proven ability to lead and manage complex, multi-faceted projects to successful completion autonomously
Superior interpersonal and stakeholder management skills, with a proven ability to influence and lead in a matrixed environment
Meticulous attention to detail and a proactive, strategic approach to risk management
Exceptional executive-level oral and written communication and presentation skills

Responsibilities

Refresh and maintain audience strategy, market trends, and competitive landscape, working with research and acquisition teams
Develop new brand vision and architecture for business and map to all customer touchpoints (e.g., advertising, web, communications)
Oversee creative development and advertising process
Develop integrated go-to-market plan across owned, paid and earned channels with clear priorities, KPIs, ROIs, and resource allocation
Oversee execution, launch campaigns, working with paid media team and agency partners
Develop measurement infrastructure including holistic brand health measurements to measure and analytic impact of efforts
Build out a brand and integrated marketing infrastructure, including operating model with acquisition team
Identify key talents to hire to build integrated marketing capabilities at company; lead, mentor and develop a high-performing team
Oversee our creative agency strategy and manage day to day relationship
Work with PR team on any press releases, media outreach, content strategy
Keep pace on competitive landscape and spend