Vice President, Institutional Investor Channel Marketing

JPMorgan Chase & Co. • New York, NY

11d

About The Position

At J.P. Morgan Asset Management, we leverage the power of perspective to guide our clients toward achieving their objectives. The Head of IA Marketing (VP) is a member of the U.S. Advisor Marketing team, which focuses on understanding client needs and building integrated marketing strategies with Sales teams and National Accounts, leveraging the firm’s Centers of Excellence.
As a Vice President of Institutional Investor Channel Marketing within Asset & Wealth Management, you will create and execute marketing initiatives for the Institutional Investor (IA) client segment. Reporting to the Head of U.S. Advisor Marketing, you will collaborate with cross-functional teams to drive engagement and business success.

Requirements

• At least 5 years of marketing experience in asset management or wealth management.
• Innovative mindset with the ability to develop competitive marketing programs.
• Ability to develop relationships and lead through influence.
• An effective collaborator who can also work independently.
• Strong project‑management skills with attention to detail.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Word, PowerPoint, and Excel.

Nice To Haves

• Strong relationship‑building skills across Sales, Marketing, and other functional partners.
• Proven track record of building credibility and trust in a matrixed organization.
• Ability to work across multiple locations and partner with people at all levels.
• Ability to employ an experimental mindset to test and scale marketing enhancements.

Responsibilities

• Spearhead the creation and launch of dynamic, targeted marketing campaigns for IA clients and prospects that highlight J.P. Morgan investment solutions and demonstrate how they can enhance advisors’ portfolios and drive business growth.
• Manage high‑impact, cross‑channel initiatives spanning web, social media, industry conferences, digital platforms, and events, ensuring seamless execution.
• Apply an experimental mindset to continuously refine marketing strategies for financial advisors; utilize technology platforms and business intelligence tools to measure and enhance marketing ROI; and apply a comprehensive data‑reporting framework to track progress and support business objectives.
• Design and oversee engaging digital client journeys that align with strategic engagement objectives. Manage the rollout of compelling digital communications across email, web, and social media platforms, ensuring cohesive messaging and maximum reach.
• Build trust and foster collaboration with colleagues across business lines, regions, and Centers of Excellence, ensuring alignment and shared success.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed