Vice President, Head of Copy

Newrez LLCNew York, NY
Onsite

About The Position

The VP Head of Copy is responsible for defining, governing, and scaling Newrez’s brand voice, narrative strategy, and enterprise copy function. This role provides executive leadership over how Newrez communicates across marketing, product, lifecycle, and customer experience touchpoints, ensuring messaging is clear, consistent, compliant, and effective. In this role, you’ll be responsible for how Newrez communicates across marketing, product, lifecycle, and customer experience. You’ll set support brand standards, build processes, mentor talent and ensure our messaging is clear, consistent and effective at every touchpoint. This is not a “hands‑off” role, but it is also not purely executional—you’ll lead through direction, partnership and example.

Requirements

  • Bachelor’s degree required; advanced degree preferred.
  • 12+ years of experience in copywriting, content strategy, or brand storytelling.
  • 5+ years of senior leadership experience managing and developing creative or content teams.
  • Proven experience leading brand voice and messaging in a regulated or complex business environment.
  • Strong expertise in brand voice development, narrative strategy, and multi‑channel copy execution.
  • Ability to simplify complex, regulated, or technical topics for broad audiences.
  • Strong leadership and people‑management skills with a track record of building high‑performing teams.
  • Excellent editorial judgment with a high bar for quality, accuracy, and consistency.
  • Strong collaboration and influencing skills across cross‑functional stakeholders.
  • Data‑informed mindset with experience using insights and testing to improve messaging.
  • High learning agility and comfort operating in a fast-paced, evolving environment.
  • High degree of professional maturity, integrity, and discretion.
  • Strong business acumen and technical aptitude.
  • Proficiency with Microsoft Office and modern content workflows.

Nice To Haves

  • Background in financial services, fintech, consumer technology, or other regulated industries preferred.

Responsibilities

  • Own and evolve Newrez’s enterprise brand voice and narrative strategy across all channels and customer touchpoints.
  • Translate business strategy, product complexity, and regulatory considerations into clear, customer first messaging that builds trust and drives engagement.
  • Serve as the final gatekeeper for copy quality, tone, and consistency, ensuring alignment with brand standards and compliance requirements.
  • Lead copy strategy across campaigns, digital experiences, product launches, onboarding, lifecycle marketing, email, social, and performance channels.
  • Ensure complex financial topics are communicated accurately and simply, balancing brand storytelling with performance and conversion goals.
  • Establish scalable copy systems, guidelines, and workflows that enable consistency and efficiency across teams and regions.
  • Leverage data, testing, and insights to continuously optimize messaging and improve outcomes.
  • Evaluate and thoughtfully adopt AI enabled tools to increase efficiency while maintaining quality and brand integrity.
  • Partner cross functionally with Marketing, Product, Design, Growth, PR, and Legal/Compliance to align messaging and support launches and initiatives.
  • Support executive communications, brand storytelling, and PR efforts as needed.
  • Ability to effectively and accurately convey information to others.
  • Performs related duties as assigned by management.

Benefits

  • Medical, dental, and vision insurance
  • Health Savings Account with employer contribution
  • 401(k) Retirement plan with employer match
  • Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
  • Adoption Assistance
  • Tuition & Certification reimbursement
  • Employee Mortgage Loan Program
  • The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
  • 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
  • Matching Gifts Program - dollar-for-dollar up to $1,000
  • Access to grants, nonprofit resources, and volunteer opportunities
  • More than $6,000,000 donated since 2020
  • 1 in 5 employees participates in at least one Employee Resource Group (ERG)

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What This Job Offers

Job Type

Full-time

Career Level

Executive

Number of Employees

501-1,000 employees

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