Vice President, Growth Marketing

Dashlane•New York, NY

16d•$260,000 - $290,000•Remote

About The Position

Dashlane is scaling our Growth Marketing Team and is looking for a strategic leader to join as our Vice President of Growth Marketing to help us scale our B2B / enterprise performance marketing engine. You’ll be both a strategic thinker and a hands-on manager optimizing our demand strategies spanning paid media, email, social, content and field events to drive pipeline growth. Reporting to the CMO, you will work hand in hand with Product Marketing, Sales, Success and Revenue Operations in the Dashlane to innovate, and optimize demand strategies that create a efficient customer journey at all points in the funnel. As our Vice President of Growth Marketing, you will be a key member of our GTM organization as you build our B2B demand function, driving pipeline and performance through thoughtful, efficient, and modern demand strategies. You’ll take full ownership of our annual media spend budget, using a full-funnel, data-driven approach to generate qualified leads and measurable impact. Working cross-functionally with marketing, product, sales, finance, and external partners, you’ll manage and optimize paid channels - including search, display, LinkedIn, and more - while continuously testing new techniques, tools, and AI-forward strategies to stay ahead of the curve. You’ll bring a strong understanding of attribution, messaging, landing page optimization, and customer journey thinking, and be relied on for your ability to present what’s working (and what’s not) to leaders across the business. At Dashlane, you’ll be empowered to modernize our demand engine, operate with autonomy, and scale results in a fast-paced, high-growth environment!

Requirements

10+ years of experience in growth marketing or demand generation, and 5+ years of experience in marketing leadership.
Demonstrated success scaling B2B demand programs and owning large media budgets in a fast-paced, high-growth SaaS environment.
Strong command of marketing performance metrics, attribution modeling, and marketing ROI frameworks.
Hands-on experience with B2B martech tools such as Marketo, Salesforce, ZoomInfo, and paid platforms like Google, LinkedIn, and programmatic ad networks.

Nice To Haves

Experience partnering cross-functionally and influencing stakeholders across Sales, Product, and Finance
A curious, AI-forward mindset and willingness to introduce modern marketing strategies that challenge the status quo.
Clear communication and presentation skills, with the ability to confidently share what’s working (and what’s not) with leaders across the business.

Responsibilities

Own and optimize Dashlane’s annual B2B media budget across core paid channels (search, display, LinkedIn, programmatic, affiliates) to generate qualified leads and pipeline.
Build and execute full-funnel demand generation strategies grounded in performance data, customer journey insights, and continuous testing.
Analyze and report on campaign performance—traffic, CAC, conversion rates, and pipeline impact—translating results into actionable insights for the growth leadership team.
Partner closely with channel specialists, agencies, and cross-functional teams to bring strategic demand generation plans to life through activation.
Collaborate cross-functionally with Sales, Product, Finance, and external media agencies to ensure tight alignment and operational excellence.
Develop and iterate on messaging, landing pages, and user flows with a strong emphasis on A/B testing, experimentation, and conversion optimization.
Contribute to the evolution of our B2B growth tech stack (e.g., Marketo, Salesforce, ZoomInfo), including evaluating new tools and attribution solutions.
Stay ahead of industry trends by piloting AI-driven marketing strategies and exploring emerging channels and techniques.

Benefits

Equal Parental leave - regardless of gender, up to 20 weeks fully paid leave to take care of their new baby, within the first year of birth or adoption
Mental health services through Spring Health and well-being days
Mentorship program - select your mentor from our internal pool and continue your learning path!
Comprehensive health coverage, including dependents
Unlimited PTO
Betterment 401(k) retirement plan
Paid holidays and sick leave
Donation matching program - give back to the community and support actions that lead to positive social impact under the historically marginalized communities. Every donation will be matched by Dashlane, up to $500 per year
Weekly lunch in the office and monthly happy hour
Team buildings & seasonal social events and many more