Vice President Group Director, Brand Strategy

PUBLICIS GROUPE•New York, NY

52d

About The Position

As Vice President/Group Director, Brand Strategy, you'll take ownership in driving the impact of our business, leading the charge for us to become a more influential partner to CMOs and CEOs through the quality of our ideas and our creative work.

Requirements

A four year college degree and 8 to 15 years of experience in account planning/brand strategy, preferably in an advertising agency
A knack for finding 'real' insights and presenting them in a way that inspires creative
Keen ability to navigate originating ideas/brand experiences
A collaborative spirit, shepherding solutions through with other strategists and agency partners
Willingness to roll up the sleeves to help bring great ideas to life
Proven influence at the CMO level and beyond
Persuasiveness and the confidence to excite clients to buy into powerful ideas
A reputation for being exceptionally insightful, enterprising, articulate and convincing
The wisdom and patience to not try and boil an ocean: This is about changing a large business from within
Willingness to travel as needed - you're open to new places, new faces and new ideas
Ability to write insightful briefs with persuasive narratives that wins hearts and makes consumers add more to carts.
Ability to mentor and teach Jr strategist with classic strategy techniques with modern applications
Ability to command attention in a board room with strong storytelling skills while balancing the ability to listen, collaborate, and persuade
Build big, bold, ideas that are lightly held in the spirit of true team collaboration
Experience in strategic planning towards building brands, activating across the full marketing funnel ecosystem from top to bottom
Self-starter and proactive mindset that manages up and down the team structure driving momentum and progress for the business

Nice To Haves

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

Partnering with the Creative Director and providing inspiration for the Creative Department
Leading the charge to create and champion our own original organizing ideas, and reducing our reliance on activating those of other agencies
Managing and mentoring mid-level planners and rising Brand Strategy talent
Serving as both an anchor and springboard for the other strategic capabilities: Marketing, Media & Strategy & Analysis
Acting as Guardian angel for Relationship Leads, a trusted partner to Clients, and an ally for New Business