Vice President - Global Social Media

Hard Rock Hotel & Casino Ottawa

24d

About The Position

Hard Rock is seeking a Vice President of Global Social Media to lead and elevate the social presence of one of the world’s most iconic brands. Reporting to the SVP of Entertainment & Content Marketing, this leader will define and execute Hard Rock’s global social media strategy across all platforms, shaping how the brand consistently and authentically shows up at the intersection of culture, hospitality, gaming and entertainment. This role will serve as a centralized strategic resource for social leaders across the global Hard Rock portfolio, which includes 319 Hard Rock–branded venues in 80 countries and more than 40,000 live events annually. In addition, this individual will lead social efforts across a robust ecosystem of brand partnerships, including the Formula 1 Miami Grand Prix, Oracle Red Bull Racing, Hard Rock Stadium, British Summer Time Music Festival, Sports Illustrated Swimsuit, and more. The Vice President will also play a key role in ushering in the next era of Hard Rock, leading social and content strategies for fully-integrated property openings in global destinations, including Las Vegas, Athens and New York City.. The ideal candidate brings a proven track record of building and managing dynamic, culturally relevant brands across social media platforms, a strong point of view on world-class storytelling and deep expertise navigating the rapidly evolving social landscape. This high-impact role requires the ability to lead and influence cross-functional teams, establish clear goals and KPIs, and ensure all social channels are optimized for growth, engagement and impact across the enterprise.

Requirements

proven track record of building and managing dynamic, culturally relevant brands across social media platforms
strong point of view on world-class storytelling
deep expertise navigating the rapidly evolving social landscape
ability to lead and influence cross-functional teams
establish clear goals and KPIs
ensure all social channels are optimized for growth, engagement and impact across the enterprise

Responsibilities

Implement a long-term vision and growth plan for social media across the Hard Rock enterprise.
Own social KPIs for designated channels, ensuring continuous growth, engagement and measurable business outcomes.
Direct monthly, quarterly, and annual reporting across the social enterprise, delivering insights, strategic recommendations and new opportunities.
Partner with the Director of Paid Social & Digital Media to integrate organic and paid strategies that drive awareness, engagement and incremental revenue.
Oversee social planning and execution for marquee events, campaigns and partnerships, ensuring cohesive brand storytelling that result in desired business objectives.
Create synergies and alignment between departments, divisions and properties to ensure seamless orchestration of social publishing and content development.
Guide and manage external agency relationships, driving ongoing strategy, execution and performance while ensuring efficiency and effectiveness.
Partner with Hard Rock’s sales agency of record to develop opportunities to monetize content through co-branded content and third-party sponsorships.
Champion creative thinking and innovation, leading the team in developing new ways to reach and engage customers across multiple sectors.
Oversee company-wide social governance, policies, and SOPs to ensure compliance, consistency and brand protection.
Stay ahead of cultural and digital trends, making strategic recommendations for Hard Rock’s participation and amplification.
Serve as a trusted partner to senior leadership, ensuring social media functions as a driver of brand equity and business growth objectives.