Vice President, Social Media & Influencer Marketing
About The Position
At Calcium+Company, the VP, Social Media & Influencer Marketing is an executive leader responsible for defining and advancing the vision, growth, and enterprise integration of social media and influencer marketing across the organization. You are a transformational strategist and senior business leader who ensures social and influencer capabilities are innovative, scalable, compliant, and tightly aligned with commercial and communications priorities. You shape the long-term direction of the division, elevate agency thought leadership, and play a central role in revenue generation and organizational growth. This role requires executive-level strategic leadership, strong commercial acumen, cross-division influence, and the ability to institutionalize best-in-class capabilities across the agency.
Requirements
- Bachelor’s degree in communications, marketing, public relations, or related field
- 10+ years of relevant agency or in-house experience
- Excellent communication skills, both verbal and written, including a high degree of proficiency in presenting ideas
- Proven executive leadership experience overseeing integrated social media and influencer marketing functions
- Deep expertise in healthcare/pharma regulatory environments and digital risk management
- Demonstrated success driving significant revenue growth and expanding enterprise-level accounts
- Strong executive presence and ability to influence C-suite stakeholders
- Advanced financial and operational management experience
- Track record of building and scaling high-performing teams
- Strategic visionary with ability to translate long-term direction into operational excellence
- Entrepreneurial leader committed to innovation and measurable business outcomes
- Willingness to go beyond what is described in the job description and be flexible for the team, and ultimately, the work
Responsibilities
- Define and evolve the strategic vision for social media and influencer marketing across the strategy department and broader agency
- Drive enterprise-wide integration of social and influencer strategy within brand, PR, medical communications, and commercial frameworks
- Counsel our clients directly on digital transformation, platform governance, regulatory shifts, and influencer engagement innovation
- Lead development of scalable systems, tools, and frameworks that institutionalize best practices in influencer identification, contracting, content planning, measurement, and ROI analysis
- Lead both internal and external workshops to solicit thinking and product output that’s simple, meaningful, and impactful
- Advance measurement sophistication by championing performance-driven KPIs and ROI modeling in collaboration with analytics leadership
- Represent the division in high-level pitches, industry forums, and thought leadership initiatives
- Oversee Group Directors, Directors, and senior leadership within the division, ensuring strong performance management, succession planning, and talent development
- Monitor emerging technologies, platform shifts, and regulatory developments to position the agency at the forefront of innovation
- Champion a culture of entrepreneurial thinking, intellectual curiosity, accountability, and measurable impact
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Number of Employees
11-50 employees
