Vice President Global Marketing

Emerson•Novi, MI

About The Position

The Vice President of Global Marketing , based in Novi, MI supporting the Branson Ultrasonics business, will be a key strategic partner to the Business Unit President and leadership team, taking direct ownership of product strategy, customer engagement, and revenue growth. This executive role calls for a visionary leader with proven success in global manufacturing markets who can translate vision into execution and elevate the business to its next level of performance. In This Role, Your Responsibilities Will Be: Strategic Leadership Shape and execute a comprehensive global marketing strategy aligned with long-term business objectives. Define compelling brand positioning, messaging, and value propositions across product lines and markets. Partner with senior leadership to influence business unit growth strategies and customer engagement initiatives. Team & Functional Leadership Lead, mentor, and expand a global marketing organization across product marketing, digital, communications, and regional teams. Advance digital marketing, analytics, and customer engagement capabilities to strengthen competitive advantage. Foster a culture of accountability, innovation, and collaboration that inspires high performance. Market & Customer Focus Transform market research and customer insights into actionable strategies that guide product and go-to-market decisions. Champion voice-of-customer programs to fuel innovation and drive adoption. Track competitive trends and market shifts to proactively adjust strategies. Demand Generation & Growth Direct global demand generation campaigns and pipeline development in close partnership with Sales. Deliver integrated marketing plans across digital, social, events, and channels to accelerate growth. Drive ROI through metrics-based decision-making and performance optimization. Brand & Communications Strengthen global brand presence through powerful storytelling and consistent messaging. Lead internal and external communications, executive thought leadership, and media relations. Ensure a unified brand identity across all geographies and channels. Advance Branson’s Digital Marketing Strategy across all markets worldwide. Who You Are: You serve as the cornerstone of our Marketing operations. This is a high-visibility role for a transformative leader who thrives at the intersection of strategy, execution, and customer impact. The Global VP of Marketing will play a pivotal role in charting the business unit’s future growth, strengthening its competitive position, and inspiring a global team to deliver results.

Requirements

Bachelor’s degree in Engineering or a related field
Experience leading product marketing for a business unit or company
10+ years of progressive marketing leadership experience with global responsibilities in a B2B or industrial/manufacturing environment
A record of success building and executing strategies that drive measurable growth in revenue and market share
Expertise in brand management, product marketing, and demand generation
Deep knowledge of global markets, technical requirements, customer segmentation, and regional marketing dynamics
Exceptional leadership, communication, and interpersonal skills with the ability to influence at every level
Strong analytical and financial acumen with experience managing significant budgets and achieving ROI
Agility to thrive in a fast-paced, complex, and matrixed environment
Legal Authorization to work in the United States - sponsorship will not be provided

Nice To Haves

MBA preferred
Strategic thinker with a results-driven mindset
Customer-centric, with data-informed decision-making skills
Collaborative leadership style with global cultural awareness
Innovative, digitally savvy, and forward-looking
Known for execution, accountability, and follow-through
High technical and engineering acumen to translate into differentiated growth strategies

Responsibilities

Shape and execute a comprehensive global marketing strategy aligned with long-term business objectives.
Define compelling brand positioning, messaging, and value propositions across product lines and markets.
Partner with senior leadership to influence business unit growth strategies and customer engagement initiatives.
Lead, mentor, and expand a global marketing organization across product marketing, digital, communications, and regional teams.
Advance digital marketing, analytics, and customer engagement capabilities to strengthen competitive advantage.
Foster a culture of accountability, innovation, and collaboration that inspires high performance.
Transform market research and customer insights into actionable strategies that guide product and go-to-market decisions.
Champion voice-of-customer programs to fuel innovation and drive adoption.
Track competitive trends and market shifts to proactively adjust strategies.
Direct global demand generation campaigns and pipeline development in close partnership with Sales.
Deliver integrated marketing plans across digital, social, events, and channels to accelerate growth.
Drive ROI through metrics-based decision-making and performance optimization.
Strengthen global brand presence through powerful storytelling and consistent messaging.
Lead internal and external communications, executive thought leadership, and media relations.
Ensure a unified brand identity across all geographies and channels.
Advance Branson’s Digital Marketing Strategy across all markets worldwide.

Benefits

We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs.
We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more.
Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

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