Vice President, Global DTC Experience

Wolverine Worldwide•Rockford, MI

1d•Hybrid

About The Position

Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of footwear and apparel; It’s global footprint spans 170 countries and territories. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley-Davidson®. Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders. In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally. Wolverine Worldwide is a Certified™ Great Place To Work®. The Vice President of Global DTC Experience will lead a cross-functional organization that develops consumer obsessed digital experiences across the portfolio that drive brand love and loyalty. Areas of emphasis will be digital product, UX/UI, multi-variant testing, omnichannel, loyalty and ecosystem architecture.

Requirements

12+ years DTC technology experience.
Salesforce experience required.
Strong ability to deal with ambiguity and be exceptionally adaptable and flexible
Working experience building organizational capacity; motivating and challenging team in a way that inspires and promotes excellence
Experience as a versatile leader across multiple roles, with a grasp of the broader business that can critically evaluate areas outside of their own area of expertise
Strong leadership and management skills, with demonstrated inter-personal skills particularly in managing large, complex initiatives and teams across multiple locations
Strong understanding of UX, UI, design, technology, analytics, and operations
Experience defining & measuring key performance indicators, ROI, and designing online customer experiences
Demonstrated written, verbal and presentation skills influencing a multi-brand matrix environment
Demonstrated understanding of eCommerce best practices and usability
Experience leading major strategic initiatives, ideally including technology & design integration
Experience in global and multi-branded environments
Experience managing internal and external resources
Understanding of supply chain, fulfillment and call center functions a plus

Responsibilities

Lead long range planning and strategy for areas related to DTE experience including stores, UX, technology, development, design, testing and loyalty.
Create and communicate DTC Experience vision, mission, and overall direction.
Own the DTC capital budget and development roadmap to maximize spend and ensure long term sustainable growth across the Brand portfolio globally.
Conceive and prioritize innovative solutions to meet diverse evolving business needs across stores and multiple websites serving both domestic and international markets.
Maintain awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards.
Contribute at the senior level by working across different strategic and business units in the company; able to set, engage and champion objectives of the DTC Experience organization.
Evaluate & mentor dynamic internal teams of diverse experts across multiple locations and ensure their successful cross-functional integration through shared goals and unified culture.
Ensure business processes and systems are designed, developed, and operational, for omni-channel multi-brand global DTC.
Manage and drive the relationship with enterprise level eCommerce and store platform partners, ensuring that our business & development needs are aligned.
Identify and champion opportunities to build/leverage online best practices across brand web sites.
Lead, oversee and drive best practices in store and site functionality and overall user experience standards across multiple global brand sites.
Partner with IT and communicate business requirements in relation to SAP interfaces, security, and other eCommerce platform related IT functions.
Utilize research, analytics and financial metrics to make informed decisions and meet business objectives.
Drive a culture of iterative testing and learning in order to increase site conversion, as well as to help build a culture of continuous improvement.
Work with management and outside vendors to implement new features, systems and functionality, ensuring a compelling customer experience, being accountable for measuring results.
Build and grow key relationships with cross-functional team members and internal business partners
Build strong business relationships with third-party partners and/or vendors.
Performs duties consistent with the Company’s AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.