Vice President, DTC Strategy, CNBC

Versant • Englewood Cliffs, NJ

2h • $190,000 - $250,000

About The Position

Reporting to the EVP of Growth & Partnerships, this leader will help lead the development of CNBC’s direct-to-consumer products, helping develop and implement the strategic vision of our subscription business, this includes building and connecting with non-linear audiences. They will convene leaders from across CNBC and VERSANT (editorial, marketing, tech, finance, product etc.), and through collaboration and coordination, build and oversee the cross-team processes needed to construct a sustainable DTC business.

Requirements

• 10+ years of experience in digital media, subscription, fintech, or consumer tech business, with direct ownership of revenue or P&L
• Proven track record of launching and scaling subscription products.
• Experience coordinating and developing strategic plans and roadmaps across editorial, marketing, tech and finance.
• Strong partnership and business development experience, including negotiating and structuring commercial agreements.
• Experience leveraging audience insights, behavioral data, and experimentation frameworks to optimize acquisition and engagement.
• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
• Must be willing to work in NJ and NYC
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States

Nice To Haves

• Product management experience is strongly desired, particularly in consumer digital products or subscription platforms, but is not required.

Responsibilities

• Own the revenue strategy and operations for CNBC’s new DTC products, including subscription growth, partnerships, and ARPU expansion.
• Supporting the business to help build out the DTC strategy, working with our editorial product, marketing and finance teams to create long-term plans.
• Manage pricing to maximize LTV, working with finance to maintain DTC financial model, including subscriber forecasts, churn analysis, pricing analysis etc.
• Identify and structure strategic partnerships that accelerate subscriber acquisition, distribution, bundling, and platform differentiation.
• Lead cross-functional alignment across product, editorial, marketing, finance, and executive teams to ensure revenue objectives are embedded in roadmap and execution.
• Collaborate with finance and other support groups to lead budget and forecasting process (annual plan, long-term plans, mid-year budget refreshes).
• Establish performance KPIs and measurement frameworks to evaluate acquisition, retention, conversion, and monetization initiatives.
• Own quarterly business reviews and executive reporting on state of the DTC business, upcoming initiatives, and overall pacing to plan.

Benefits

• Sweat it out -- Free onsite fitness center with state-of-the-art equipment, plus daily group classes
• Eat up -- Gourmet cafeteria with daily specials plus soup and salad bars
• Extras --Don’t have a car? No problem! We offer free shuttle transportation to and from multiple locations in Manhattan, Brooklyn, Hoboken and Jersey City
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed