Vice President, Global Business Insights & Analytics

Samsonite•Mansfield, MA

3d•Hybrid

About The Position

We are seeking a senior, highly strategic VP of Global Business Insights & Analytics to serve as the single source of truth and strategic analytics partner for the Global Marketing & Ecommerce organization. This role is critical in enabling data-driven decision-making across brand, portfolio, and investment strategies, with direct impact on commercial performance and long-term brand equity. Reporting to the Global Head of Marketing & Ecommerce, this role is responsible for defining and governing the global measurement ecosystem across Marketing and Ecommerce, including Marketing Mix Modeling (MMM), A&P portfolio guidance, POS and market share reporting, executive-level SSOT reporting, syndicated data partnerships, and custom research methodologies. The role will ensure global consistency, methodological rigor, and executive-ready insights while enabling regions and markets to act with confidence and speed. As a senior leader, this role balances strategic advisory responsibilities with strong operational ownership — translating complex data into clear recommendations, shaping investment priorities, and embedding analytics into everyday marketing and ecommerce decision-making. Final authority on data, measurement standards, MMM interpretation, and performance truth. This is a hybrid role; we work on site 4 days and remotely 1 day, weekly. Global Marketing & Ecommerce Analytics Standards & Governance Define and own global standards, methodologies, and best practices for marketing and brand analytics across regions. Establish and maintain the global Single Source of Truth (SSOT) framework covering POS, share, ecommerce, and performance reporting. Serve as the global authority on marketing effectiveness and brand measurement, ensuring regional outputs are comparable and decision-ready. Ensure alignment between global marketing priorities and regional analytics approaches. Marketing Mix Modeling & A&P Guidance Govern MMM vendor selection, methodologies, refresh cadence, and quality assurance. Define global MMM standards, modeling principles, and interpretation guidelines, while enabling regional teams to execute models locally. Translate aggregated MMM outputs into enterprise-level A&P portfolio guidance and investment guardrails. Provide global POVs on investment effectiveness and cross-market learnings to inform annual planning and strategic prioritization – rolling up findings across regional teams. POS, Share & Executive Reporting Own global POS and market share reporting standards and syndicated data partnerships (e.g., Circana). Define global KPI definitions, scorecard structures, and reporting standards used consistently across regions and markets. Ensure consistent global reporting frameworks for commercial performance across channels and markets. Synthesize regional data into executive-ready global performance readouts for leadership forums. Brand & Consumer Measurement Frameworks Define global frameworks and standards for brand health and consumer measurement, ensuring relevance across diverse markets. Establish research methodologies, quality benchmarks, and best practices that regions can apply with confidence. Govern preferred research partners and support regions in executing high-quality custom research aligned to strategic priorities. Ensure brand and consumer insights are actionable and clearly connected to brand strategy, innovation, and creative effectiveness. Data Sources, Reporting & Syndicated Partnerships Define global standards for syndicated and external data sourcing, validation, and integration in partnership with IT and Marketing Strategy & Operations. Lead strategic relationships with syndicated data partners to ensure data quality, access, and commercial value. Identify and evaluate new data sources that enhance decision-making and competitive understanding. Ensure global reporting frameworks align with planning cycles and strategic priorities. Enterprise Advisory & Capability Enablement Support annual planning and budgeting processes through data-driven insight and scenario modeling. Build and strengthen analytics capability across regions through shared frameworks, playbooks, and best-practice forums. Drive adoption of global standards through influence, education, and strong cross-regional partnerships. Champion a culture of disciplined measurement, analytical rigor, and insight-led decision-making across Marketing & Ecommerce.

Requirements

Bachelor's degree in Analytics, Economics, Business, Marketing, or related field; advanced degree preferred.
12+ years of progressive experience in business intelligence, analytics, or insights roles, ideally within global or matrixed organization.
Deep expertise in Marketing Mix Modeling, A&P optimization, and marketing effectiveness measurement.
Strong experience with POS, market share, and brand health data across multiple regions and channels.
Proven ability to build and govern single source of truth reporting at an enterprise level.
Executive level experience translating complex analytics into clear strategic recommendations.
Demonstrated success managing external analytics and research partners.
Strategic, structured thinker with strong financial and commercial acumen.
Highly credible executive presence with the ability to influence senior stakeholders, without direct control.
Comfortable operating in complexity and ambiguity.
Strong storytelling skills, able to turn data into decisions.
Collaborative leader who balances global rigor with regional flexibility.

Nice To Haves

Experience in consumer goods, retail, lifestyle, or omnichannel business strongly preferred.

Responsibilities

Global Marketing & Ecommerce Analytics Standards & Governance Define and own global standards, methodologies, and best practices for marketing and brand analytics across regions.
Establish and maintain the global Single Source of Truth (SSOT) framework covering POS, share, ecommerce, and performance reporting.
Serve as the global authority on marketing effectiveness and brand measurement, ensuring regional outputs are comparable and decision-ready.
Ensure alignment between global marketing priorities and regional analytics approaches.
Marketing Mix Modeling & A&P Guidance Govern MMM vendor selection, methodologies, refresh cadence, and quality assurance.
Define global MMM standards, modeling principles, and interpretation guidelines, while enabling regional teams to execute models locally.
Translate aggregated MMM outputs into enterprise-level A&P portfolio guidance and investment guardrails.
Provide global POVs on investment effectiveness and cross-market learnings to inform annual planning and strategic prioritization – rolling up findings across regional teams.
POS, Share & Executive Reporting Own global POS and market share reporting standards and syndicated data partnerships (e.g., Circana).
Define global KPI definitions, scorecard structures, and reporting standards used consistently across regions and markets.
Ensure consistent global reporting frameworks for commercial performance across channels and markets.
Synthesize regional data into executive-ready global performance readouts for leadership forums.
Brand & Consumer Measurement Frameworks Define global frameworks and standards for brand health and consumer measurement, ensuring relevance across diverse markets.
Establish research methodologies, quality benchmarks, and best practices that regions can apply with confidence.
Govern preferred research partners and support regions in executing high-quality custom research aligned to strategic priorities.
Ensure brand and consumer insights are actionable and clearly connected to brand strategy, innovation, and creative effectiveness.
Data Sources, Reporting & Syndicated Partnerships Define global standards for syndicated and external data sourcing, validation, and integration in partnership with IT and Marketing Strategy & Operations.
Lead strategic relationships with syndicated data partners to ensure data quality, access, and commercial value.
Identify and evaluate new data sources that enhance decision-making and competitive understanding.
Ensure global reporting frameworks align with planning cycles and strategic priorities.
Enterprise Advisory & Capability Enablement Support annual planning and budgeting processes through data-driven insight and scenario modeling.
Build and strengthen analytics capability across regions through shared frameworks, playbooks, and best-practice forums.
Drive adoption of global standards through influence, education, and strong cross-regional partnerships.
Champion a culture of disciplined measurement, analytical rigor, and insight-led decision-making across Marketing & Ecommerce.