Vice President & General Manager

Nexstar Media • Phoenix, AZ

6d • Onsite

About The Position

Nexstar Media Group, America’s largest local media company, is seeking a digitally sophisticated visionary with a proven track record of digital sales leadership for the role of Vice President & General Manager to lead the sales of our full suite of digital, mobile, and CTV/OTT platforms, Nexstar’s emerging Advanced TV portfolio, along with our linear properties KAZT (CW) and NAZT (AZ-TV). This is a rare opportunity to lead a multi-platform operation in Phoenix, Arizona—one of the most dynamic and rapidly evolving media markets in the country. With more than 4.9 million residents and a robust economy, Phoenix offers the ideal backdrop for a leader focused on CTV growth, digital transformation, and total video monetization . Phoenix is more than a media market—it’s a launchpad. With a fast-growing population, top-tier sports teams, cultural vibrancy, and a business-friendly climate, Phoenix is one of the most exciting metros in the country. It offers the ideal setting for a digital innovator to drive the next chapter in local media. The Ideal Candidate We’re seeking a next-generation media executive—someone who thrives at the intersection of content, commerce, and technology. You understand how to build revenue and audience across screens and have deep experience in: Digital sales strategy, audience targeting, and data-driven media planning Connected TV (CTV), addressable TV, and OTT advertising Creating GTM strategies for Advanced TV and first-party data platforms Leading client-first innovation that unlocks cross-platform growth You are not only fluent in the language of digital transformation—you lead it.

Requirements

• 5+ years of senior-level media leadership, ideally in a multi-platform, digital-forward environment
• Proven success scaling CTV and digital advertising strategies and leading integrated sales teams
• Deep understanding of first-party data, audience segmentation, and cross-platform campaign performance
• Strong financial and operational leadership experience, with ability to align content, product, and sales around key business goals
• Strategic thinker with a bias for action, a collaborative mindset, and a passion for community storytelling

Responsibilities

• Develop and execute a CTV content & programming strategy tailored for the Phoenix market
• Recruit, train, and manage a high-performance team of digital-first sellers across local and regional accounts
• Drive advanced digital ad solution revenue growth through strategic targeting and full-funnel solutions
• Lead compelling Advanced TV and cross-platform sales presentations that showcase the power of Nexstar’s audience and technology
• Build deep relationships with brands, agencies, and holding company influencers, particularly across digital & cross platform investment
• Champion customer-driven product development by gathering and translating feedback, analyzing competitive offerings, and prioritizing scalable solutions
• Oversee internal sales enablement including training, GTM materials, case studies, and marketing support
• Secure client advocacy through joint PR, branded success stories, and collaborative events

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees