Vice President/General Manager

Nexstar Media•Grand Rapids, MI

13d•Onsite

About The Position

Nexstar Media Inc., America’s largest local broadcasting company, is seeking a Vice President & General Manager to lead its media properties in Grand Rapids, Michigan (DMA #43). The General Manager will have full oversight of WOOD TV (NBC), WOTV (ABC), WXSP (MyNet), as well as woodtv.com and all other digital, mobile, and social assets for the stations. The ideal candidate for this role will leverage their proven skill sets and extensive experience in leading broadcast operational teams within sales-driven organizations, including a strong understanding of advanced digital ad solutions, and new business development. Additionally, they will possess a strong background in creating locally originated content for multiple platforms (OTT, linear, web, social), driving audience engagement, and increasing our overall reach. A demonstrated ability to promote a collaborative culture within all station departments is essential, ensuring operational efficiencies and continued growth. Experience in managing a duopoly station is preferred. WOOD TV has a legacy of excellence. The station has won multiple Edward R. Murrow and Emmy awards and has been named “Station of the Year” 20 of the last 23 years by the Michigan Association of Broadcasters. The station provides 60 hours of live local news and programming to viewers each week throughout western Michigan and is a community partner covering holiday parades, marathons, and spotlighting numerous nonprofits throughout the region. Grand Rapids has a diverse economy, with strong industries in healthcare, manufacturing, technology, and education. It’s home to employers like Spectrum Health, Meijer, and Amway. Compared to other major cities, Grand Rapids offers a lower cost of living. You will find top-rated schools and family-friendly neighborhoods. It’s close to Lake Michigan with plenty of parks, hiking trails, and outdoor activities.

Requirements

Ideal candidates will have a minimum of five years of GM experience at a broadcast television station with accompanying digital assets.
The right fit for this position will be a seasoned and knowledgeable professional who is a driven advocate of local broadcasting and digital service to the community in which they have previously served, and a proven history of audience growth.
Ideal candidates should possess a strong track record of revenue achievement, share growth and financial expense understanding.
This position requires a leader with exemplary strategic vision, focused execution, and a verified understanding of local outreach and thoughtful community involvement.
In addition to having a proven track record of managing high-performing sales, and news teams, the successful candidate must be effective in collaborating with department heads and staff members, while promoting teamwork within all areas of station operations, preferably with oversight of a large staff.
The ability to engage local community leaders and develop long-term relationships with key station clients is essential.