Vice President, Financial Planning & Analysis

CAPTIVATE LLC•New York, NY

2d•$185,000 - $185,000•Hybrid

About The Position

The VP of FP&A will report to the CFO and be the CFO’s strategic partner, responsible for building and leading a best-in-class FP&A function that supports rapid growth, margin expansion, and M&A readiness in a complex, data-driven advertising business. This role requires deep ad-media economics, NetSuite fluency, advanced forecasting and modeling capabilities, and the ability to leverage AI-enabled analytics to improve decision-making across pricing, inventory yield, revenue quality, and working capital. The ideal candidate combines hands-on execution with board-level storytelling, and has experience operating in PE-backed, transaction-oriented environments. The VP of FP&A will work closely with the CEO, CRO, COO, Sales Ops, Ad Operations, Technology, and PE Sponsor. Location: NYC (Midtown Manhattan with a hybrid schedule) Salary: $185,000 US Annually

Requirements

12–18+ years of progressive FP&A experience, with VP-level ownership

Responsibilities

Own company-wide financial planning, budgeting, forecasting, and long-range planning
Partner with CFO and executive team to translate strategy into clear financial targets and operating plans
Build a scalable FP&A function, including processes, tools, and talent
Elevate FP&A from reporting to forward-looking, insight-driven decision support
Develop and refine revenue and margin models across: Direct vs. programmatic DOOH, Revenue share, minimum guarantees, and inventory utilization, CPM pricing, fill rates, yield optimization, and sell-through
Partner with Sales, Ad Ops, and Revenue Operations to: Improve forecast accuracy, Analyze pipeline quality, pacing, and churn, Optimize pricing, discounting, and deal structures
Build unit-economics and cohort analyses by customer, screen network, market, and advertiser vertical
Own monthly and quarterly forecasting cadence, including variance analysis and re-forecasting
Define and manage core KPIs, including: Revenue yield, utilization, CPMs, Contribution margin by network and product, Customer concentration and revenue durability, Cash flow and working capital drivers
Prepare executive, board, and PE-sponsor reporting, including: Clear narratives, Scenario analyses, Sensitivity and downside protection models
Serve as FP&A owner of NetSuite, including: Chart of accounts alignment to ad-media economics, Multi-dimensional reporting (customer, product, market, screen), Integration with CRM, ad-serving, and billing systems
Partner with Accounting to ensure: Clean revenue recognition inputs, Accurate actuals to support forecasting and analysis
Drive automation and scalability in reporting and planning processes
Leverage AI and advanced analytics to: Improve forecast accuracy and scenario modeling, Identify revenue and margin opportunities, Automate variance analysis and anomaly detection
Evaluate and implement modern FP&A tools (e.g., predictive analytics, AI-assisted planning, BI platforms)
Help the organization transition from Excel-heavy processes to scalable, intelligent planning
Lead FP&A support for M&A, tuck-ins, and strategic partnerships, including: Financial modeling and valuation support, Synergy modeling and integration planning, Post-acquisition performance tracking
Support transaction readiness, including: Normalized EBITDA analysis, Forecast credibility and KPI consistency, Data room financial support
Partner with CFO on capital allocation and ROI analysis for growth initiatives