Vice President - eCommerce & Loyalty

Inspire•Brookhaven, GA

15d•Onsite

About The Position

As the business owner, the VP of Digital Commerce & Loyalty is responsible for delivering profitable sales growth from $6B digital commerce channels and driving customer lifetime value through our ever-evolving loyalty programs, which include 100M members across Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy Johns, and SONIC restaurants. This position plays a critical role in leading the team to define breakthrough strategies for the digital eCommerce business and loyalty programs, aligning with each brand’s unique positioning and business goals. Additionally, this role often serves as a cross-functional leader, ensuring that individual brand’s digital and loyalty objectives are met with scalable operations and technologies to drive efficiencies in portfolio-level capabilities investment. The scope of influence extends beyond the four walls of Inspire Brands into our ever-growing franchisee community, which is vital in reaching our digital and loyalty ambitions.

Requirements

4 year degree in Business Administration, Marketing, Economics, or a related field; MBA or equivalent graduate degree preferred
10+ years of experience in Digital Commerce and Loyalty programs
Proven track record of growing and managing points-based loyalty programs
Demonstrated ability to build and lead high-performing teams; experience managing 5–6 direct reports and influencing an organization of 25–30 individuals
Strong understanding of B2C business models; experience in restaurant, hospitality, travel, or retail industries preferred
Passion for the restaurant industry with an entrepreneurial mindset and a desire to shape the future at Inspire Brands
Strategic thinker with strong decision-making skills and the ability to lead data-driven discussions to drive alignment on priorities and impact across a matrix organization
Proven ability to plan and align across complex matrix structures, ensure accountability, and optimize processes to achieve results
Exceptional oral and written communication skills; able to convey clear, tailored messages to diverse internal and external audiences

Nice To Haves

Knowledge of Digital Commerce platforms and strategies is a plus

Responsibilities

Lead the development of our promotion calendar for Digital eCommerce channels, Loyalty programs, and personalized offer programs in collaboration with Brand Marketing teams to achieve optimal sales and profit outcomes for each brand
Coordinate traffic generation strategy with cross-functional teams of paid and earned marketing channels to expand our database of reachable audiences
Manage the marketing calendar for owned communication channels (e.g., emails, push notifications, SMS, and mobile app/web) to support campaigns and brand messages, while personalizing guest experiences to enhance customer engagement
Refine the Loyalty program’s value proposition to reduce churn, increase frequency, and boost spending
Oversee daily operations to monitor sales metrics and business KPIs across all brands, ensuring accountability from the team and partners to meet financial and strategic goals
Manage the points-based loyalty P&L, ensuring competitive point costs to drive sales and customer lifetime value while maintaining profitability for franchisees
Collaborate with finance partners to set and manage capital and G&A budgets
Introduce new best-practices, operations, and capabilities to achieve better business outcomes. Standardize processes and tools to improve business efficiencies
Influence the technology roadmap led by Product Management to enhance guest experiences in line with digital commerce and loyalty goals.
Oversee the roll-out and operationalization of new technologies to ensure high returns on capital investment
Guide the analytics roadmap led by Data & Analytics and Business Intelligence teams to build out critical reporting and insights for managing and growing the business
Manage changes related to Digital Commerce and Loyalty programs with proactive stakeholder alignment and transparent communication, including franchisee relationship management
Build effective teams by attracting high-performing talent, developing team members, and organizing roles and responsibilities