Vice President, eCommerce & Loyalty

Wingstop

About The Position

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry. Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together. We are seeking a Vice President, eCommerce & Loyalty to become an important part of our Commercial Team. This role is responsible for driving revenue performance across Wingstop’s sales channels and demand spaces. In this role, you will own first-party growth, loyalty performance, and third-party delivery —ensuring that each channel delivers profitable, incremental growth aligned to our commercial objectives. This role will drive strategy for:

Requirements

Experience leading multi-channel commercial or growth functions
Strong understanding of digital commerce and performance marketing
Experience managing marketplace or delivery partnerships
Ability to drive revenue performance within economic guardrails
Strong cross-functional leadership skills

Responsibilities

First-party sales growth and mix shift toward 1P
Loyalty enrollment, retention, and frequency performance
Third-party delivery performance and partner management
Migration strategy from 3P to 1P
Execution of demand spaces (All-in Stay-in and Lunch)
Deliver 1P growth that outpaces system growth
Generate disciplined and incremental 3P performance
Implement strong loyalty engagement and measurable frequency lift
Deliver clear migration from 3P to 1P over time
Align channel execution against demand priorities

Benefits

Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401K – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
Lunch provided every Tuesday and Thursday in office
Discount on Wingstop gift cards
Onsite game room